Research

Every company has mountains of customer data. Some 91% of senior marketers believe the best brands mine that data to find golden insights that drive better marketing decisions, says this week’s infographic.

After years of talking about Millennials, sweeping generalizations and stereotypes about the generation are still ruling much of the conversation. But the reality, which we see here every day in our research, is that not all Millennials are alike.

As part of its dedicated Latino market DR coverage, the new Hispanic IMS reporting will monitor 32 Spanish-speaking networks and their telecast of the top 50 and top 100 direct response campaigns. 

    It’s been long understood that better ads yield better results, but two new studies by Nielsen prove that better programs have a significant impact on ad performance—and sales.

  In the next Hispanic411 Webinar, entitled “Auto Dealers Share Keys to Driving Growth with Hispanics,” Univision will unveil insights and testimonials to arm automotive marketers and service providers at any scale with the tips and tools to successfully court and convert Hispanic-American car buyers. The webinar will feature industry research and exclusive dealer and consumer testimonials to uncover some of the most important learnings around driving growth with this important consumer segment.

Telemundo Media, Tapestry and Information Resources, Inc. (IRI) announced the launch of a proprietary new study to maximize the return on investment of Hispanic advertising campaigns to be launched this fall. The study will be the first in the industry to utilize IRI’s exclusive store-level data and offer clients the ability to utilize its Hispanic Marketing Mix Models to evaluate the effectiveness of Hispanic advertising campaigns.all.

JElena Group, an integrated marketing agency, developed the infographic below to highlight their unique interests, social media use, language of preference and cultural roots.

Gone are the days of stereotyping a Hispanic as a Spanish-speaking morenito immigrant. In short, the new Latino can be described as American-born, driven and ambicultural, embracing both the Latino and American sides of their identity.

By 2030, 60 percent of the world’s population will live in cities. That could mean great things for economic growth—if the cities handle their expansion wisely. Here’s how.

Few would argue against the importance of appealing to a U.S. Hispanic population numbering 52 million (U.S. Census Bureau, 2013) and with a purchasing power of $1.2 trillion (Selig Center for Economic Growth, 2012). But can this critical segment of the population truly be targeted effectively? The answer is a resounding yes, and the entertainment industry showcases many reasons why.

Interpret LLC announced the hiring of Diego Rodriguez and the launch of New Media Measure Hispanic, the Hispanic version of their New Media Measure media consumption tracking service.

  A new survey finds that most internet users would like to be anonymous online, but many think it is not possible to be completely anonymous online

  The U.S. Census Bureau reported today that 11.4 million married-couple households, or 21 percent of all married-couple households in America in 2011, had at least one spouse born in another country. About 13 percent (7.3 million) of households had two foreign-born spouses, and 7 percent (4.1 million) had one native-born and one foreign-born spouse.

With back to school season now upon us, we turn our focus to the teen consumer—an increasingly influential group with diverse entertainment interests—and how technology plays a central role in their interests.

In 2011, 7.7 million children in the U.S.–one-in-ten—were living with a grandparent, and approximately 3 million of these children were also being cared for primarily by that grandparent.

Sunday, September 8th is National Grandparents Day – a day to honor grandmas and grandpas everywhere and celebrate all that they do for their kids and grandkids. And within Hispanic families, Tr3s’s research has shown that los abuelos are doing quite a lot for their families. They often play a large and central role because Latinos tend to live within close proximity to each other – sometimes in the same household, sometimes in the same geographic area.

A new study from the Deloitte University Leadership Center for Inclusion and law professor Kenji Yoshino indicates widespread instances of “covering,” the process by which individuals downplay their differences relative to mainstream perceptions, in ways costly to their productivity and sense of self, at work.

As a consumer group, Millennials control an estimated $172 billion a year and influence $3,000 in family spending annually. Most Millennials enjoyed a prosperous childhood and are the most diverse population of women in the history of the U.S. (both socioeconomically and ethnically). Minorities make up 34% of this generation, up from 24% in the Baby Boomer category. For the baby market, the Millennials bring good news since it is predicted that these moms and moms-to-be will have more children than previous generations.  

Latinum Network announced the findings of a survey conducted by the network’s VozLatinum community on back-to-school shopping trends among U.S. Hispanics.

TD Bank recently found via its inaugural TD Bank Checking Experience Index that 80 percent of Hispanic consumers consider their day-to-day banking experience to be excellent or very good, even though they are more likely to be paying a fee for their primary account relative to the overall population (65 percent versus 57 percent).