Research

Although one of the simplest emotions, happiness can be hard to explain. The Harris Poll’s annual Happiness Index is therefore useful as it uses standard and timeless questions to calculate Americans’ overall happiness each year. As was the case last year, one third (33%) of Americans this year are very happy which is slightly down from the 35% who were very happy in both 2008 and 2009.

For the second year in a row, about two-thirds, or 65% of Americans say that civility is a major problem, according to the annual Civility in America poll released by Weber Shandwick and Powell Tate in partnership with KRC Research.

Epsilon Targeting released the New Mover Report 2011: A Growing Market of Renters highlighting an increase in renters compared to home buyers.

Cheskin Added Value adds leading Hispanic expert Martin Cerda. Cerda, who founded and led the award-winning Hispanic research firm, Encuesta Inc., joins Cheskin Added Value in a senior leadership role where he will bring his extensive experience in U.S. Hispanic markets, business consulting and quantitative research to top multinational companies and leading brands.

Minority youth aged 8 to 18 consume an average of 13 hours of media content a day — about 4-1/2 hours more than their white counterparts, according to a Northwestern University report, the first national study to focus exclusively on children’s media use by race and ethnicity. DOWNLOAD Report HERE.

The invention of the DVR system presented a hurdle for television advertisers, as they worried their valued audience would fast-forward through their messages. While those concerns may have merit, a recent Adweek/Harris Poll shows that regardless of the ability to use a DVR system, Americans may not be giving their undivided attention to their TV screens. According to the recent survey, while watching TV most Americans also surf the Internet (56%) and many do other activities like read a book, magazine or newspaper (44%), go on a social networking site (40%) or text on their mobile phone (37%).

The average American today has more ways to watch video — whenever, however and wherever they choose. In the Cross-Platform Report, Nielsen finds that the resounding trend is this: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before.

New Generation Latinos are blending the Latino and “mainstream” American aspects of their identity routinely and frequently. Not only are they doing this themselves, but they expect their media and marketing to reflect this as well. In fact, more than 7 of 10 NGLs think that seeing an English-language commercial on Spanish language TV is a good thing.

The Internet has crept into every corner of our lives, and it looks like television is no exception. Over three-quarters of Americans (77%) have watched a TV show on the Internet rather than on a traditional television. Just three in ten U.S. adults (30%) say , however, they are not interested in giving up their cable television in favor of watching TV shows on the Internet, yet over half of those with cable would stop paying for cable, if certain stipulations were met (56%).

As networks wrap up their yearly upfront ad sales, there has been no shortage of pontifications about how well (or not) online advertising fared in this year’s negotiations. Media companies are in a race to boost revenue from their online offerings. They know the audiences are there, but are unable to fully monetize their online inventory without the right metrics to prove its value in reaching their clients’ specific targets, relative to TV. On the other side of the fence, TV advertisers know their customers are online. But they don’t have enough evidence that their online media buys are reaching their desired audience well enough to justify allocating more of their ad dollars to the medium.

The 2010 U.S. Census counted 3.7 million Hispanics living in Puerto Rico, a territory of the United States. This was down from 3.8 million in 2000. DOWNLOAD Report Here.

impreMedia announced the results of a current tracking poll that reinforced that immigration and related issues continue to be a top concern for Latinos. The current results are part three of a series of six national polls among Latino registered voters conducted by impreMedia and Latino Decisions.