Research
Winning Gen Z Hearts: 15 Tips to Rock Your Marketing
By 2025, 85 million U.S. customers will be in the gen Z age group, according to MarketSplash. Gen Zers, born between 1997 and 2012, is a generation that's reshaping the rules of engagement between brands and their audience. Born into a world of smartphones, social media, and instant connectivity, these digital natives approach shopping and brand interactions in unique and innovative ways.
Creating marketing impact with the Hispanic community
Diversity, equity and inclusion have been on the top of the agendas for business leaders from the CMO to the boardroom for quite some time, but 2023 was a watershed year of polarity and backlash. So, what are consumers actually thinking about these issues and what are their concerns as it relates to marketing? And what’s most important to Americans when it comes to DEI from business leaders and marketers?
Retail Principles for Artificial Intelligence [WHIEPAPER]
The National Retail Federation released its Principles for the Use of Artificial Intelligence in the Retail Sector to support the industry’s artificial intelligence (AI) governance and strategic planning. Developed through its Center for Digital Risk & Innovation, the principles encourage appropriate and effective governance of AI, promote consumer trust, and facilitate ongoing innovation and beneficial use of AI technologies.
Population Projections by Age, Sex, Nativity, and Hispanic Origin [INTERACTIVE CHARTS]
The analysis covers projected births, deaths and net international migration in addition to population size and composition by age, sex, race, Hispanic origin and nativity.
Global Population Estimates Vary but Trends Are Clear: Population Growth Is Slowing
Using data from the International Database, the U.S. Census Bureau estimates the world population hit 8 billion on September 26.
Marketing to Generation Alpha
The cohort is more cognizant than previous generations of the environment and the negative effects of technology
U.S. Population Projected to Begin Declining in Second Half of Century
The U.S. population is projected to reach a high of nearly 370 million in 2080 before edging downward to 366 million in 2100. By 2100, the total U.S. resident population is only projected to increase 9.7% from 2022, according to the latest U.S. Census Bureau population projections released today. The projections provide possible scenarios of population change for the nation through the end of the century.
Preserving Brand Authenticity Amid Generative-AI Powered Misinformation
Lately, it seems, misinformation is as pervasive as the web devices we use; generative AI has become both a facilitator and a combatant in the ongoing information wars. As the U.S. gears up for the 2024 elections, the risk of AI-fueled misinformation looms larger than ever.
Counting Every Voice: Understanding Hard-to-Count and Historically Undercounted Populations
In a world driven by data, accurate population counts form the foundation for informed decision-making. As the U.S. Census Bureau prepares for the crucial task of counting our population in the next census, it’s imperative to shine a spotlight on the people and households that we have the most difficulty enumerating.
Need to Know: How to measure digital audiences and campaigns
In a lot of ways, it’s similar: It involves panels, big data and technology to capture what people are doing online and who they are. As with TV, publishers use measurement to gauge the popularity of their content and value their ad inventory, and advertisers use it to verify that their campaigns are running and reaching their intended audience at the right frequency1.
Over Half a Million People Self-Identified as Brazilian in 2020 Census
Brazilian was the largest SOR group reported in the 2020 Census race question (excluding Hispanic responses and Multiracial and Multiethnic responses such as "Biracial"). Brazilian was followed by Guyanese, Cabo Verdean, Belizean, and Mauritanian.
AI Can Save Time, But It’s Not Saving Advertising
By James Avery Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won't necessarily revolutionize the advertising industry. The reliance on AI today is obvious in how quickly it has been placed on a pedestal of being a saving grace within the advertising industry.
How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias
The business landscape is evolving faster than ever through the use and implementation of artificial intelligence.
Teens Spend Average of 4.8 Hours on Social Media Per Day [REPORT]
Just over half of U.S. teenagers (51%) report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X (formerly Twitter), a Gallup survey of more than 1,500 adolescents finds. This use amounts to 4.8 hours per day for the average U.S. teen across seven social media platforms tested in the su
Paths to Prosperity Research – Finds Consumers Resilient Though Pressures Mounting [REPORT]
Santander Holdings USA, Inc. announced findings from a new survey that shows American consumers are optimistic about their futures despite mounting financial pressures. The results found 68% of middle-income households believe they are on the right track toward achieving financial prosperity, which remains unchanged from Q2. However, prolonged inflation and the resumption of federal student-loan payments are clear economic stressors for middle-income households.
ANA’S AIMM Research reveals Consumers want Brands to commit & not back down from Diversity & Inclusion Practices [INFOGRAPHIC]
If a brand backtracks on their support for social causes, 77% of consumers would either immediately stop purchasing or look to purchase other brands more supportive of their views, according to a new study. Most of them (76%) will not return to that brand or will only return if the brand changes its practices, found a new report in which more than 9,000 consumers were surveyed.
How Americans View Data Privacy [REPORT]
In an era where every click, tap or keystroke leaves a digital trail, Americans remain uneasy and uncertain about their personal data and feel they have little control over how it’s used.
Culture & Trends: Moving at the speed of culture [REPORT]
This year, we turned our focus to the rapid technological changes in creation and consumption that are enabling creators and their fans to put these individual perspectives front and center. For our latest report, we conducted surveys in 14 countries and analyzed hundreds of trends to better understand how creative tools are being used to offer new means of expression and produce moments that resonate in culture today.
New Hispanic Marketing Challenge to increase the targeting of US Hispanic in English & Digital: 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
Read the title again to clearly understand the positioning point brought forth in an article by The Radio Advertising Bureau (RAB) and RadioMatters.org. 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
AM/FM Radio Ratings Continue To Beat TV Among Persons 18-49
According to Nielsen’s Total Audience Report from Q3 2022, AM/FM radio ratings accomplished something few could have foreseen when they beat TV among persons 18-49.
