Following years of pleading from Madison Avenue, Nielsen Media Research Monday quietly told its clients it would finally make TV commercial ratings available beginning in October 2005.
Research
Ajúa! …. Texas Moves Closer to ‘Majority-Minority’ Status.
Texas edged closer to joining “majority-minority” Hawaii, California, New Mexico and the District of Columbia, according to new state and county population estimates by age, sex, race and Hispanic origin of the U.S. Census Bureau.
Political Affiliation & Psychographics Among Hispanic.
In the wake of the Democratic and Republican National Conventions, the 2004 Presidential campaign shifts into high gear. With only seven weeks remaining before Election Day Simmons Market Research analyzed the relationship between political affiliation and psychographics among Hispanic and non-Hispanic adults.
Hispanic Voter Attitudes Maturing Faster Than Politicians.
As each successive wave of immigrants has come to America and taken its place in the economic mainstream, with time, its attitudes and preferences have changed. It only stands to reason that the concerns of a recent immigrant will change greatly as that individual buys a home, opens a business and raises a family in the new country.
Hispanamericanos: The Third Culture Study In the Works.
Cultura announced the launch of a comprehensive study of the US Hispanic market.
Latitudes: Your Path to the New Mainstream Consumer Study @ HispanicAd.com
A profile of the Bicultural Hispanic Woman in the United States 2004.
Nielsen Creates Research Alliance For Hispanic TV Ratings.
Nielsen Media Research and the William C. Velasquez Institute (WCVI) announced the formation of a major research alliance designed to significantly enhance Nielsen’s ability to more successfully measure television viewing habits among Latinos in the United States.
