Research

An accreditation hiatus status is a formal designation that an accredited service can request.  It is designed to exist for a temporary period of time to allow for the service to take certain actions or implement certain service improvements, but to do so outside of the normal MRC audit and accreditation process.

Opinion on the current national reckoning over the history of slavery and racism in the United States casts these divisions into stark relief: Among U.S. adults overall, 53% say increased attention to that history is a good thing for society, while 26% say it is a bad thing and another 21% say it is neither good nor bad.

Each country has different preferences for goods, and vehicles are no different.

A new report from The Conference Board draws from a nationally representative survey of 2,000 households to examine this question in deep detail. Made possible by a grant from General Mills, The Multicultural Consumer: Attitudes, Behaviors, and Shopping in the Pandemic uncovers a wealth of striking insights

The concept of “diversity” we use refers to the representation and relative size of different racial and ethnic groups within a population and is maximized when all groups are represented in an area and have equal shares of the population.  These measures are used to compare 2010 Census and 2020 Census results.

Following a year that included remote learning and disruption of daily life, 47% of teens express concern about falling behind in school and 43% report they are concerned about mental health challenges as a result of the pandemic. Additionally, as much as one-third of teens are anxious about returning to in-person learning.

The Conference Board Consumer Confidence Index® (CCI) improved further in June, following gains in each of the previous four months.

For decades and decades, Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic.

According to a new study from Fuse Media,  Millennials and Gen Zers believe the media is responsible for the divisiveness afflicting the country by failing to represent  ̶  or by misrepresenting  ̶  people of color, and that the media now has an obligation to help fix the divide.

Later this month, the U.S. Census Bureau plans to release the first results from the 2020 Census on race and ethnicity. These data will provide a snapshot of the racial and ethnic composition and diversity of the U.S. population as of April 1, 2020.

According to Consumer Fraud in America, a report released by AARP, 40% of Black and Latino adults have been targeted by a scam and 20% have lost money because of one. The report identified a troubling trend of repeat victimization – close to 60% of Black and Latino adults who have lost money to a scam, have lost money to a scam more than once.

Most Hispanic Americans, too, are content with the use of multiple terms to describe their subgroup. Most favor “Hispanic,” though many prefer “Latino,” while few have adopted “Latinx” as their preferred term.

The U.S. Census Bureau has collected data on race since the first census in 1790 and on Hispanic or Latino origin (referred to as Hispanic origin in this blog) since the 1970 Census. How these topics are measured, and statistics on them are collected and coded, has changed nearly every decade throughout the history of the census, reflecting social, political and economic factors.

A new study looks to demystify the details surrounding the reach, frequency, and ROI of connected TV

Acosta released its second The Why? Behind The Buy: Multicultural Shopper Insights report, detailing grocery shopping trends and behaviors of multicultural consumers. With $3.9 trillion in buying poweri, Hispanic, Black and Asian shoppers in the U.S. are making an impact on the grocery industry.

The Hispanic Marketing Council commission a research piece that helped analyze the 2015 Ad Spend in several key categories targeting US Hispanics.  Only a few companies are close to the point that they deserve recognition for their efforts.  The remainder have been measured and fell short.

Stuck at home I was badgered into writing this by account men keen to capture my knowledge (such as it is) for future generations. One of them – an ambitious and talented young man – suggested a list and I duly complied. It turns out they had a point.  Also their is a podcast by Brief Bros that analyses the list.  By Charles ‘Chaz’ Wigley, Chairman of BBH Asia, shares 100 lessons he has learned over his career as an advertising planner.

Nielsen announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment. 

To help decode CTV measurement and uncover the truth behind common CTV myths, the ANA and Innovid conducted an unprecedented study across 20 leading U.S. advertisers, including Anheuser-Busch, General Motors, and Southwest.

Black and Hispanic adults in the United States remain less likely than White adults to say they own a traditional computer or have high-speed internet at home, according to a Pew Research Center survey conducted Jan. 25 to Feb. 8, 2021. But there are no racial and ethnic differences when it comes to other devices, such as smartphones and tablets.