Stuck at home I was badgered into writing this by account men keen to capture my knowledge (such as it is) for future generations. One of them – an ambitious and talented young man – suggested a list and I duly complied. It turns out they had a point. Also their is a podcast by Brief Bros that analyses the list. By Charles ‘Chaz’ Wigley, Chairman of BBH Asia, shares 100 lessons he has learned over his career as an advertising planner.
Nielsen announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment.
To help decode CTV measurement and uncover the truth behind common CTV myths, the ANA and Innovid conducted an unprecedented study across 20 leading U.S. advertisers, including Anheuser-Busch, General Motors, and Southwest.
Black and Hispanic adults in the United States remain less likely than White adults to say they own a traditional computer or have high-speed internet at home, according to a Pew Research Center survey conducted Jan. 25 to Feb. 8, 2021. But there are no racial and ethnic differences when it comes to other devices, such as smartphones and tablets.
Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.
Nielsen released the findings of its latest Nielsen Audio Consumer Sentiment survey, an ongoing study series addressing current American sentiment around COVID-19.
The Latino Podcast Listener Report 2021 from Edison Research finds that 36% of U.S. Latinos age 18+ (16 million people) have listened to a podcast in the last month, which is a 44% increase over 2020 (25%). This is narrowing the gap with the overall 18+ U.S. population, of whom 40% are monthly podcast listeners. New research shows that this dramatic increase comes from both English-dominant and Spanish-dominant listeners.
Marketing technology, more commonly known as martech, is stealthily transforming the way companies market to consumers. As ads retarget and emails automate, consumers are enjoying the luxury of an omnichannel experience while affording marketers the opportunity to collect the digital breadcrumbs they leave behind.
More Mexican migrants came to the United States than left the U.S. for Mexico between 2013 and 2018 – a reversal of the trend in much of the prior decade, according to a new Pew Research Center analysis of the most recently available data capturing migration flows from both countries.
U.S. consumers are resuming active lifestyles as we emerge from the pandemic while maintaining some at-home habits, such as eating more meals at home. While CPG demand has remained elevated in the first half of 2021, IRI expects demand patterns to shift as the reopening economy reignites competition for consumers’ wallets.
Measurement has long been a critical aspect of efficient marketing practices. That said, marketing technology hasn’t always been as rich in its capabilities as it is today. But as martech has improved over the years, engagement with media has grown increasingly more fragmented, elevating the challenges marketers have in proving the returns on their investments (ROI).
Today, our research shows a change in attitude, as consumers believe they have the power to force brands to change (63 percent) and want to exert that power on brands to make society better (78 percent). The deeper dependence on brands forged in the pandemic has made trust an essential purchase consideration, nearly equal to quality and value.
A shift toward online news consumption, combined with greater political polarization, has altered the media landscape.
As media channels grow more complex, companies can open a view into the data as a first step to owning their marketing destiny.
As the LGBTQ community has grown its footprint, there is no doubt that digital connectivity is perhaps the single most influential factor in the advancement of the LGBTQ community.
In a time of crisis, younger generations hold true to their ideals and demand accountability
Radio’s weekly reach is now at its highest levels since March 2020, and has grown during each of the past four months. In May 2021, radio’s weekly reach surpassed 122 million weekly listeners, within 2 million of where it was before the lockdown precautions took effect last year.
Spectrum focuses on the experiences of Black and Latinx LGBTQ communities with content topics ranging from consumer insights, highlights of queer media, culture, perspectives from members of the community.
Moving away from labels and toward the future of data in marketing to this powerfully influential generatio
It’s Pride Month! Every year, in June, LGBTQIA+ communities worldwide celebrate the freedom to be authentically and unapologetically who they are. City streets erupt in festive expressions of Pride as enthusiastic, and often costumed patrons attend parades, concerts, and festivals decorated with brightly colored rainbow flags, streamers, and confetti. But the celebration doesn’t just bring people together for a good party. Instead, it shines a light on an underrepresented community, like other minority groups, who have struggled to be seen, heard, and included for generations.
