Research
Back-to-School Spending Expected to Flatten Amid Financial Concerns
K-12 parents weigh prices and priorities in preparation for the new school year as they budget for necessities and make room for a few indulgences
Insights in 2024 State of Gaming
Comscore released its "2024 State of Gaming" report. The in-depth analysis reveals significant trends and insights for advertisers, marketers, and publishers, and addresses the growth of emerging fronts such as Netflix and cloud gaming.
Advertising Ethics in the Age of AI
A deluge of personal and societal threats — from economic inflation to misinformation online to climate change — have left consumers feeling vulnerable. And when consumers feel vulnerable, trusting the brands they engage with becomes even more important.
Differentiating skills in the AI era
AI is taking centre stage and change is in the air. The challenge for marketers is to understand what needs to change and what should stay the same.
THE WORLD HAPPINESS SUMMIT 2024 RECAP [REPORT]
We are happy to share our interactive Report! You will be able to click on videos, links and buttons to relive the WOHASU 2024 experience. And, we can't wait for our global community to come together again for #WOHASU2025 in Miami!
Understanding Audience Engagement for the Paris 2024 Summer Olympics [REPORT]
Excitement is building for the Paris 2024 Summer Olympic Games as over 10,000 athletes from around the world prepare to showcase their incredible talents on this global stage. The City of Light will be teeming with fans and well-wishers who have traveled from near and far to watch and enjoy the Games. Those unable to attend can watch broadcasts on NBC and Telemundo, and networks like USA and the Golf Channel or stream the content on Peacock.
Top brands are like Olympic athletes [INSIGHTS]
Visa first partnered with the Olympics in 1986, Samsung in 1988, Coca-Cola in 1928. Talk about long-term brand building. Like Olympic athletes who train their whole lives for a moment in the spotlight, the world’s top brands know that clutch performance comes from long-term investments.
As Marketers Experiment with Gen AI, New Applications Emerge
The emergence of generative AI is the defining feature of 2023 and 2024, in both a broad cultural context as well as within the world of data-driven marketing. Initially, like many other trends, marketers gravitated towards gen AI's most apparent initial applications — copywriting, research, and image generation. But as this year unfolded, a shift occurred. Marketers began to recognize and harness less obvious applications of gen AI, marking a significant evolution that we can expect to carry forward.
Spotlight: Uncovering agency use of generative AI [VIDEO]
WFA research reveals that only 3% of brands are fully aware of how their partners, including media and creative agencies, are using generative AI on their behalf. However, only 8% have developed policies to guide their partners’ use of the technology. As a result, certain brands are placing restrictions (and in some cases, total bans) on partners’ use of AI, reflecting mounting concerns around the reputational and legal risks associated with its use.
Parents’ Mindsets on the Internet and Digital Media
National PTA released the results of a national survey and listening sessions exploring parents' mindsets on the internet and digital media. The survey and listening sessions, which included parents and guardians with children in grades K-12 in public schools, were conducted by Edge Research. National PTA commissioned the research as part of the five-year anniversary of the association's PTA Connected initiative.
Among young U.S. workers without a college degree, men and women hold very different types of jobs
In the United States, young men and women who have a four-year college degree often work in some of the same professions. But there is considerably less professional overlap among young men and women without a college degree, according to a new Pew Research Center analysis of government data.
Beyond the Rainbow: Sustaining Authentic LGBTQ+ Engagement All Year Round
Every June, brands globally roll out the rainbow flags and proudly declare their support for the LGBTQ+ community during Pride Month. But as soon as the calendar flips to July, this enthusiasm often evaporates, leaving LGBTQ+ consumers feeling abandoned and exploited. This temporary engagement has led to growing resentment among queer consumers, who view these brands as mere Pride profiteers, exploiting the celebration to boost sales rather than offering genuine support.
Transforming Market Research: Gamification Strategies in Online Panels
In today's digital era, market research has significantly evolved, adopting innovative strategies to enhance participation and data quality. One of the most notable trends is gamification applied to online panels. Gamification involves integrating game elements, such as competitions, points, levels and rewards, into non-game activities to motivate and engage participants.
AI Is Great, But What Does It Mean I Have to Actually Do as a CMO?
You would need to have been on Mars to avoid the onslaught of news stories and startup launches in the AI space, but there remains a paucity of good perspective on the implications for marketing. Technology has become an extension of humans for many years starting with the personal computer evolving to the www and then the smartphone. AI is no different but arguably represents a more fundamental and tectonic shift as it is not purely behavioral, it is a new form of intelligence, meaning limitless applications.
State of Spanish-Language Media 2024: Audio [REPORT]
This comprehensive study interviewed over 500 Spanish-language media consumers in the United States, ensuring gender and age demographics align with the 2020 Census data. Key insights from the report highlight significant trends in radio, podcast, and music streaming consumption among Spanish-language media audiences.
2023 Hispanic Content, Data & Social Report – Available for download FREE
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
Radio and Trust Go Hand in Hand
Katz surveyed 1,000 adults across the country to pose a simple question about a not so simple issue - media trust. Respondents were asked, "How trustworthy do you find the following sources of information?" with regards to radio, television, newspapers, magazines, and social media. Our simple probe into the minds of consumers turned up some encouraging news for the radio industry and advertisers.
New Estimates Highlight Differences in Growth Between the U.S. Hispanic and Non-Hispanic Populations
Between 2022 and 2023, the Hispanic population accounted for just under 71% of the overall growth of the United States population, driven primarily by Hispanic births, according to newly released Vintage 2023 Population Estimates from the U.S. Census Bureau. Hispanics of any race grew to just over 65 million, an increase of 1.16 million (1.8%) from the prior year. This growth significantly contributed to the nation's total population gain of 1.64 million in 2023.
More Than 50% of Organizations Have an AI Leader, but 88% Indicate Their AI Leader Does Not Have the Title of Chief AI Officer
A recent Gartner, Inc. poll of more than 1,800 executive leaders, revealed that 55% of organizations have an AI board. The poll also indicated 54% of organizations have a head of AI or an AI leader that orchestrates activities.
How TV & Streaming Content Inspires Deeper Connections with Hispanic Audiences Than Social Media [REPORT]
Hispanic audiences connect deeper with TV and streaming content…even more than social media content
