Research

The U.S. Supreme Court will hear arguments on whether the government can add a question about citizenship to the 2020 census. By adding this new question, the plaintiffs in the case argue that participation in the census will be suppressed, causing a significant undercount.

Is diversity on the rise? Has gender equality increased? Does religion play a more or less important role than in the past? And are family ties stronger or weaker than they used to be? Pew Research Center posed these questions to 30,133 people in 27 countries.

In a new report released by Advertiser Perceptions and MightyHive, they share the findings of a recent survey of over 200 senior brand marketers. Titled “The Data-Confident Marketer,” the study examines marketers’ views on first-party data: how they’re using it, where it lives in their organization, and how soon they expect first-party data to start producing results.

Counties with the largest numeric growth are all located in the south and the west, with counties in Texas taking four out of the top 10 spots according to new U.S. Census Bureau population estimates. By metropolitan area, Dallas-Fort Worth-Arlington, Texas, had the largest numeric growth with a gain of 131,767 (1.8 percent) in 2018, followed by Phoenix-Mesa-Scottsdale, Ariz. with an increase of 96,268 (2.0 percent). Migration, both domestic and international, as well as natural increase contributed to the growth in each of these areas, with natural increase serving as the largest source of population growth in Dallas and domestic migration serving as the largest source in Phoenix.

In a January poll of 105 US digital marketers by the Interactive Advertising Bureau (IAB) and Winterberry Group, analytics and measurement tasks were the use cases that marketers expected would occupy most of their time and attention this year. IAB’s 2018 study on the same topic produced similar results.

More than half of client-side marketers worldwide said leveraging data for more effective segmentation and targeting is among their top three organizational priorities in 2019, according to an Econsultancy and Adobe survey concluded in December 2018.

More than 150 years after the 13th Amendment abolished slavery in the United States, most U.S. adults say the legacy of slavery continues to have an impact on the position of black people in American society today. More than four-in-ten say the country hasn’t made enough progress toward racial equality, and there is some skepticism, particularly among blacks, that black people will ever have equal rights with whites, according to a new Pew Research Center survey.

When the idea for a consumer packaged goods (CPG) product is born, it’s immediately assessed in terms of the consumer. Will consumers buy it? Will they buy it at a price that makes you a profit? Will they love it? Will consumers love this product so much, they tell their friends about it? Will those consumers buy and love it?

Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).

It’s the media industry’s new favorite four-letter word:  data.  True, it has always been an important factor in how campaigns are built, executed and evaluated.  But now, thanks to myriad technological advancements, data has become the heart of all things advertising, giving life to campaigns in ways we never thought possible.

According to a recent online survey conducted by Ipsos on behalf of Charlie Finance, 46% of women who are single/have never been married say that they would rather be in a relationship with someone who has bad credit (credit score below 500) over someone who has a tattoo of their ex (54%). Another 45% say that they would rather go on a first date with someone who has moderate credit card debt ($5k – $10k) over someone who doesn’t vote in political elections (versus 55% who disagree). However, six in ten (58%) say that they would feel less inclined to want to get married if their partner had a large amount of debt. Only a third (34%) believe that being in a serious relationship brings financial security (versus 66% who disagree).

Primerica, Inc. released its 2019 Primerica Financial Security Monitor, which found many Americans remain anxious about their long-term financial security. The survey of 1,000 middle-income Americans with household incomes between $29,000 and $106,000 was completed in February and found that many families are not taking steps toward a secure future. The Monitor provides a detailed snapshot of middle-income Americans financial preparedness, habits, and concerns.

If California wants to achieve an accurate count of all residents during the 2020 census and secure billions of dollars in federal funds, it must engage and activate an invaluable resource sitting at the ready: California’s Latino-owned businesses.  By Jacqueline Martinez Garcel and Julian Canete Special to The Sacramento Bee

In the latest episode of “Behind the Numbers,” eMarketer principal analyst Debra Aho Williamson discusses where people share content and how these changes could affect marketers.

The digital era is making its mark on local news. Nearly as many Americans today say they prefer to get their local news online as say they prefer to do so through the television set.

Nielsen’s Television Audience Measurement in Mexico has been granted accreditation by the Media Rating Council (MRC). This is the first MRC accreditation of a TV audience measurement service outside of the U.S. and the first Nielsen Media International market to receive it.

Granular things such as sand and sugar are made up of tiny bits. Similarly, as your data becomes more subdivided and specific, it is also considered more granular. Granular data is detailed data, divided into its lowest level.

Every killer piece of content is driven by a great idea. However, in today’s social economy of engagement and ROI, it’s important to understand how data is slowly but surely becoming the leading factor in generating quality content. As the pendulum shifts from art to science, learning how to leverage audience insights and behavior is a critical part of driving maximum performance of branded content.

The global entertainment market reached $96.8 billion in 2018 – a nine percent increase over 2017 – according to new, combined theatrical and home entertainment data released by the Motion Picture Association of America (MPAA). The 2018 global box office grew to $41.1 billioni, while global home entertainment increased by 16 percent over 2017 levels to reach $55.7 billion.

Using too many data management systems is a daily challenge for 40% of IT decision-markers and data managers worldwide surveyed by Vanson Bourne and data protection firm Veritas. A similar number of respondents said that there are too many data sources to make sense of.