Research

More than 150 years after the 13th Amendment abolished slavery in the United States, most U.S. adults say the legacy of slavery continues to have an impact on the position of black people in American society today. More than four-in-ten say the country hasn’t made enough progress toward racial equality, and there is some skepticism, particularly among blacks, that black people will ever have equal rights with whites, according to a new Pew Research Center survey.

When the idea for a consumer packaged goods (CPG) product is born, it’s immediately assessed in terms of the consumer. Will consumers buy it? Will they buy it at a price that makes you a profit? Will they love it? Will consumers love this product so much, they tell their friends about it? Will those consumers buy and love it?

Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).

It’s the media industry’s new favorite four-letter word:  data.  True, it has always been an important factor in how campaigns are built, executed and evaluated.  But now, thanks to myriad technological advancements, data has become the heart of all things advertising, giving life to campaigns in ways we never thought possible.

According to a recent online survey conducted by Ipsos on behalf of Charlie Finance, 46% of women who are single/have never been married say that they would rather be in a relationship with someone who has bad credit (credit score below 500) over someone who has a tattoo of their ex (54%). Another 45% say that they would rather go on a first date with someone who has moderate credit card debt ($5k – $10k) over someone who doesn’t vote in political elections (versus 55% who disagree). However, six in ten (58%) say that they would feel less inclined to want to get married if their partner had a large amount of debt. Only a third (34%) believe that being in a serious relationship brings financial security (versus 66% who disagree).

Primerica, Inc. released its 2019 Primerica Financial Security Monitor, which found many Americans remain anxious about their long-term financial security. The survey of 1,000 middle-income Americans with household incomes between $29,000 and $106,000 was completed in February and found that many families are not taking steps toward a secure future. The Monitor provides a detailed snapshot of middle-income Americans financial preparedness, habits, and concerns.

If California wants to achieve an accurate count of all residents during the 2020 census and secure billions of dollars in federal funds, it must engage and activate an invaluable resource sitting at the ready: California’s Latino-owned businesses.  By Jacqueline Martinez Garcel and Julian Canete Special to The Sacramento Bee

In the latest episode of “Behind the Numbers,” eMarketer principal analyst Debra Aho Williamson discusses where people share content and how these changes could affect marketers.

The digital era is making its mark on local news. Nearly as many Americans today say they prefer to get their local news online as say they prefer to do so through the television set.

Nielsen’s Television Audience Measurement in Mexico has been granted accreditation by the Media Rating Council (MRC). This is the first MRC accreditation of a TV audience measurement service outside of the U.S. and the first Nielsen Media International market to receive it.

Granular things such as sand and sugar are made up of tiny bits. Similarly, as your data becomes more subdivided and specific, it is also considered more granular. Granular data is detailed data, divided into its lowest level.

Every killer piece of content is driven by a great idea. However, in today’s social economy of engagement and ROI, it’s important to understand how data is slowly but surely becoming the leading factor in generating quality content. As the pendulum shifts from art to science, learning how to leverage audience insights and behavior is a critical part of driving maximum performance of branded content.

The global entertainment market reached $96.8 billion in 2018 – a nine percent increase over 2017 – according to new, combined theatrical and home entertainment data released by the Motion Picture Association of America (MPAA). The 2018 global box office grew to $41.1 billioni, while global home entertainment increased by 16 percent over 2017 levels to reach $55.7 billion.

Using too many data management systems is a daily challenge for 40% of IT decision-markers and data managers worldwide surveyed by Vanson Bourne and data protection firm Veritas. A similar number of respondents said that there are too many data sources to make sense of.

Nielsen announced that it has reached a long-term agreement for national and local TV ratings measurement with Univision Communications Inc. With this new multi-year agreement, all Univision’s properties including Univision Network, UniMás Network, Univision Deportes (UDN), Galavision Network, El Rey and 36 Univision and UniMás Local TV stations across 19 local markets and Puerto Rico will have continued access to Nielsen’s broad suite of measurement and analytics services.

A majority of younger Americans as well as minority groups believe the way their credit is assessed stacks the economic odds against them relative to other demographics. Eight out of ten Hispanics and African Americans say their credit score is an inaccurate representation of who they are, and want lenders to look at more factors in lending decisions.

When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points. To avoid getting overwhelmed by a sea of clickthrough rates (CTRs), impressions, likes, shares and viewthrough rates, marketers are performing metrics mapping exercises to assess the relevancy of these channel-level metrics against a larger company goal.

In today’s world, crafting a data-driven marketing strategy is critical for any organization. To that end, most marketers turn to data management platforms (DMPs) to help them deliver and execute their respective strategies. According to the Nielsen CMO report, 63% of marketers in the U.S. consider DMPs one of the top three most important marketing and measurement technologies.

As promotional and outreach activities are ramping up across the nation ahead of the 2020 Census — from establishing local and state complete count committees, to diverse partners coming together to reduce the undercount of children and other hard to count populations — tthe U.S. Census Bureau announced its long-planned communications campaign platform: “Shape your future. START HERE.”

Marketers, publishers, marketing service providers, and technology developers expect their spending on data and data-related services to increase in 2019, according to “The Outlook for Data 2019: A Snapshot Into the Evolving Role of Audience Insight” the fourth annual benchmarking report conducted on behalf of the IAB Data Center of Excellence released by the IAB and research and consulting firm Winterberry Group.