Research

America has spoken, and they have one thing to say: “I’d rather be fishing.” With 1.5 million more participants than the previous year, fishing now has more than 47 million Americans hooked.

Roughly four-in-ten Americans have personally experienced online harassment, and 62% consider it a major problem. Many want technology firms to do more, but they are divided on how to balance free speech and safety issues online

It’s no secret that traditional Spanish broadcast networks have been experiencing a steady loss of viewers in the U.S. year over year. Many factors are contributing to this decline including a slowing in immigration from Mexico. But, perhaps even more impactful is the fact that growth in the U.S. Hispanic market is primarily coming from U.S. born.  By Mario Carrasco –  ThinkNow Research

Everyone in the marketing ecosystem realizes mobile is inextricably intertwined with the consumer journey. The challenge is in learning how to leverage it.

Despite concerns around the current economic and political landscape, Hispanic spending continues to rise across the total fast-moving consumer goods (FMCG) market, according to Nielsen’s Target Track retail measurement service. In year-to-date (YTD) 2017, Hispanic consumers have increased their FMCG spending by 0.6%, compared with 2016. In comparison, non-Hispanic dollars sales are 0.7% lower than last year.

Interaction Metrics examined the point-of-purchase surveys for 51 of the largest retailers (companies like Lowe’s, Ace Hardware and Wal-Mart). The study found that 96% of these retailers run point-of purchase (customer satisfaction) surveys—and 98% of the surveys were useless or poor.

Horowitz Research revealed  that 53% of TV content viewers who stream feel that they are more focused on and engaged with the shows they watch via streaming, compared to the shows they watch on “regular” TV.

The report, which analyzed a population of roughly two million Hispanic Millennial consumers and thirteen million non-Hispanic Millennial consumers, produced some interesting behavioral findings including brand preferences, social and mobile habits, auto buying trends, and the people that influence them to purchase.

The GenForward Survey is the first of its kind—a nationally representative survey of over 1,750 young adults ages 18-34 conducted bimonthly that pays special attention to how race and ethnicity influence how young adults or Millennials experience and think about the world.

Recent Valassis research indicates a continued desire to save, with 90 percent of U.S. shoppers reporting they use coupons, obtaining them from a variety of online and offline sources.

This iteration of the report focuses on the distinctive media palates across generations –  and, most notably, Generation Z. While generations like the Baby Boomers and Millennials are well known and add their own unique value to the media landscape, the lesser studied Generation Z is quickly maturing into adulthood and will soon make their presence known.

About a million immigrants receive U.S. green cards each year, but fewer than half are new arrivals from other countries. The majority already live in the United States on temporary visas, according to recently released U.S. Department of Homeland Security data that show that the two groups have different profiles.

After reading the award-winning essays for the Admap Prize 2017 (inspired by Kantar, I should note) my eye was caught by the title Pre-Suasion toward the end of the same issue. Pre-Suasion turns out to be the title of a new book by Professor Robert Cialdini and the review suggests that the central theme fits well with the need to make a lasting impression.  by Nigel Hollis

The ownership experience should be a critical brand differentiator and revenue generator for both manufacturers and retailers. Yet only 17 percent of North American consumers believe brands truly care about them after the point of purchase, which might be an accurate reflection of the importance that acquisition-centric marketers place on the aftermarket service and support that drive and solidify satisfaction, loyalty and advocacy.

Make no mistake about it: The fast-moving consumer goods (FMCG) and retail landscape is facing systemic change unlike anything in recent history. While the first quarter of the year kicked off with slowed growth, the recipe for selling hasn’t really changed: retailers need to find more customers and get them to load up bigger baskets while raising prices. Yet slowing U.S. population growth, fragmented spending across channels and deflationary pressures remain key challenges.

Summer is in full swing and it’s time to quench your thirst with your favorite drinks. Hispanics are known to spend big on their favorite non-alcoholic drinks, everything from their preferred pop sodas during summer parties to sports drinks while their out playing in the field.  Courtesy of Lopez Negrete Communications

In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley—and even on Madison Avenue. Agencies are creating marquee campaigns to support women and girls, often termed “femvertising.” But is the advertising industry as a whole making strides toward improving representation of women overall?

One-in-seven U.S. infants (14%) were multiracial or multiethnic in 2015, nearly triple the share in 1980, according to a Pew Research Center analysis of Census Bureau data. This increase comes nearly a half century after the landmark Supreme Court case Loving v. Virginia legalized interracial marriage.

The travel and hospitality industry remains highly competitive and is undoubtedly a saturated marketplace, but what are the most successful organisations delivering that it’s nearest competitors aren’t?

“What I would love from all of you data and research methodology sellers is something like the food information – and nutrition information – labels about what’s in your research product: What’s in your data, where did you collect it, and what did it get matched to?”  By Jonathan Steuer – Chief Research Officer, Omnicom Media Group