Research

The aspirational purchase – buying an item because it evokes a sense of financial achievement beyond what is realistic – drove much of the retail world in recent years. Designers led the market, particularly in apparel, and consumers followed.

The number of unauthorized immigrants living in the United States in 2015 fell below the total at the end of the Great Recession for the first time, with Mexicans continuing to represent a declining share of this population, according to new Pew Research Center estimates based on government data.

Federal officials are considering major changes in how they ask Americans about their race and ethnicity, with the goal of producing more accurate and reliable data in the 2020 census and beyond.

The fluidity of the marketing technology space is making it harder than ever for marketers to choose between standalone best-of-breed tech providers and multisolution suites.

The study was inspired by findings in Greenbook’s most recent GRIT report, a bi-annual “state of the industry” roundup for the market research space. The report found that most research companies do not consider respondent user experience a high priority.

The promise of cost efficient, real-time targeting means that programmatic advertising has taken the digital ad industry by storm. Magna Global predicts the market for global programmatic will double between now and 2019. However, the evidence suggests that programmatic still has a long way to go before it delivers on its promise.  by Nigel Hollis

New research released by Kantar Media warns that, if the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s threat to pull spend from digital advertising will be just the tip of the iceberg.

Signaling an accelerating shift in the digital video market consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to findings from the Accenture 2017 Digital Consumer Survey.

Today’s young adults look different from prior generations in almost every regard: how much education they have, their work experiences, when they start a family and even who they live with while growing up.

The Podcast Consumer 2017, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research.

San Francisco, Riverside and San Bernardino led the nation in annual employment growth among the top 50 U.S. counties with the most employees, according to new U.S. Census Bureau economic statistics.

Financial stress, student loans and retirement plan withdrawals all present obstacles to employee financial well-being according to PwC US’s 2017 Employee Financial Wellness Survey.

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere.

As a researcher focused on multicultural consumers in the U.S., my first thought is, how does programmatic sampling affect multicultural sample? But before we get into the implications of that, let’s demystify the concept of the practice.

On a recent visit to Bangladesh I took part in a roundtable discussion on the use of research in advertising development. The consensus opinion appeared to be that good gut feeling was more important than research when it came to developing advertising. But that raises the question of how do you develop good gut feeling?  by Nigel Hollis

In the last few months, ad tech overall — and programmatic, in particular — has taken a beating over issues related to brand safety, transparency, and more. In all fairness, these issues extend to the digital media and advertising worlds at large, not only to the sub-sectors of ad tech/martech and programmatic media.

It is non-debatable that the last five years in the media industry has seen more creative enlightenment and tech innovation than the last fifty years combined. By Brian Katz, VP of advanced TV insights and strategy at Eyeview

A new national study by Amplify Snack Brands, Inc. (“Amplify”) and the Center for Generational Kinetics discovered that Millennials have been the driving force behind the growth of the better-for-you snack category.

Univision Communications Inc. (UCI) announced that Stephen J. (“Steve”) McGowan has been named senior vice president, Corporate Research, effective immediately.

A decadelong economic recession has contributed to a historic number of people leaving Puerto Rico for the U.S. mainland. Between 2005 and 2015, Puerto Rico had a net loss of about 446,000 people to the mainland, with job-related (40%) and family or household reasons (39%) cited as primary causes among a plurality of those leaving.