Research

New-vehicle drivers in the United States spend an average of 11 hours a day watching TV, streaming video content, listening to radio programming or on the Internet—often engaged in more than one of these activities simultaneously—according to the J.D. Power 2016 U.S. Automotive Media and Marketing Report—Summer.

In this two-part series, I’ll look at the buying power of Latinos and the different segments of this evolving market to debunk common myths.  With a buying power currently estimated at $1.3 trillion, and an exponential population growth that continues to drive stronger representation for its community within the U.S. consumer base, Latinos have become an undeniable force.  By: Brenda Storch, Director, Social Media / Epsilon

Data refers to the information you gather about the consumer. While much of that data is useful, if you look at data in a vacuum, it is far less valuable than when you factor in the context, which provides a dimension that gives meaning to the data which otherwise may not be clear.

A new digital consumer satisfaction index offers an innovative global tool to understand how consumers make connections with a brand leading up to their final decision to either engage and purchase something or go elsewhere.

It’s no secret that viewers are watching more over-the-top video than ever before, often binging multiple episodes in one sitting. In fact, 50% of all TV households now have access to a subscription video-on-demand service. But the over-the-top space has limited ad formats and creative is often repetitive.

Contrary to popular belief that technology has a negative impact on family relationships, new research from Ipsos Connect reveals that technology has created more opportunities for families to consume content together.

The long-standing digital divide in internet use between Latinos and whites is now at its narrowest point since 2009 as immigrant Latinos and Spanish-dominant Latinos make big strides in going online

Hispanic Americans are by far the fastest growing target audience in the U.S. Do you know how to reach them? Do you know their motivating factors and purchase habits? Or which types of content work best in connecting with this audience?

In emerging and developed markets alike, almost all consumers check their mobile devices within 3 hours of waking up, research revealed.

The research demonstrates that premium publisher do drive higher brand lift effectiveness due in large part to the ‘halo effect’ of the contextual environment in which ads are seen.

A new report from GfK examines the co-evolution of innovative fashion and lifestyle stores alongside the increasingly significant “experience economy”. It identifies four key trends which can mitigate against the currently sinking retail share in private consumption that is prevalent in mature Western retail markets.

The real incomes of about two-thirds of households in 25 advanced economies were flat or fell between 2005 and 2014. Without action, this phenomenon could have corrosive economic and social consequences.

The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.

New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception.

In a newly published white paper, Coopera CEO Miriam De Dios outlines the importance of the digital delivery channel to credit unions looking to service the growing and influential Hispanic consumer segment.  

The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data usage sophistication, guiding further investment, implementation, and strategy.

Nielsen presents the 2016 U.S. music mid-year report for the six-month period of Jan. 1, 2016, through June 30, 2016.

As Republicans and Democrats prepare for their party conventions later this month, a new national survey paints a bleak picture of voters’ impressions of the presidential campaign and the choices they face in November.

In a citizenship test asked of roughly 2,000 Americans, Ipsos Public Affairs found that a majority (84%) would pass with a score of at least 60%.

Language is often a perplexing topic for advertisers when they are targeting US Hispanics. A study recently conducted by Culturati, a research and consulting company, looked at how to approach language in TV advertising geared toward US Hispanics, with a specific focus on the effectiveness of “Spanglish,” or mixing English and Spanish. eMarketer’s Alison McCarthy spoke to Rene Sanchez, Culturati’s vice president of client strategy and insights, about the key findings of this study.