In 2011 the Culturati U.S. Hispanic Segmentation Model proved that acculturation is non-linear and the start/end points are not definitive. However, along with its eminent growth, the U.S. Hispanic population continues to evolve and defend its core values
Research
U.S. Hispanics: An Unstoppable Evolution [INSIGHT]
CPG-Industry Benchmarks for Advertising Return Across Media [REPORT]
The study by Nielsen Catalina Solutions generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending.
3 Reasons Why Country Of Origin Improves Hispanic Sample Requests [INSIGHT]
“I need 500 Spanish-dominant Hispanics that are primary grocery shoppers.” This is a common Hispanic sample request. While straightforward, this request is missing a critical component that could boost the integrity of the data; country of origin. By Mario X. Carrasco / ThinkNow Research
Simmons Research integrates TV Viewership Data with Its National Consumer Study
Simmons Research announced it has integrated national TV viewership data with its National Consumer Study (NCS).
Guilt as a Powerful Cultural Motivator [INSIGHT]
Again, it is not that one culture is completely one way or another but that there are tendencies that are more prevalent in one or the other. Let’s look at guilt learning and experience among Hispanics. By Felipe Korzenny, Ph.D. / Marketing Consultant and Professor Emeritus Florida State University
Five Ways to Target Hispanic Audiences [REPORT]
For the past five years the US economy has grown at a healthy rate and most companies have enjoyed a resurgence in business, but rapidly changing demographic and technological landscapes have spurred marketers to seek out new opportunities with increasing urgency. By Chris Foley / NCC Media
Consumer Insights for Apparel Purchasing [REPORT]
Shopping for apparel is a regular and frequent activity for most U.S. consumers. According to Nielsen Channel Track, roughly 70% of American shoppers have made an apparel purchase in the last six months, and 82% of these shoppers made purchases at a physical store.
Finding the Perfect Cosmetic/ Makeup [REPORT]
Study seeks to determine cosmetic/ makeup purchasing habits, frequency of usage, and satisfaction/ confidence in cosmetics used by women.
Gravity launches Multicultural data management platform
Gravity announced that it has launched AudienceM — a multicultural data management platform (DMP) and the only technology to help marketers reach over 78 ethnic audiences across hundreds of segments on web, mobile and social platforms.
Meddling With Models [INSIGHT]
Recently a media buyer asked me, in the course of a presentation, whether certain insights were modeled. It’s a good question, sort of. When I qualified the answer, telling him that the network in question had 30% return paths, and a census of declared data based on actual customer addresses, he repeated the question: Sooo it’s a model, (becoming terse) right!? Yes, but … this model, in the grand scheme of things, was very predictive.
Latinos Increasingly Confident in Personal Finances
Latinos have become considerably more upbeat about their personal finances and optimistic about their financial future since the Great Recession, according to newly released results from a national survey of Latino adults. The survey also shows that Latinos have pulled even with the general U.S. population in their views of their personal finances and continue to outpace them on optimism about the future.
Growth in Time Spent with Media Is Slowing
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011. But the daily figure is now rising slowly and is expected to grow by just 3 minutes between 2016 and 2018.
Internet Trends 2016 [REPORT]
The annual Internet Trends report by Mary Meeker is considered one of the report to read regarding the tech industry.
The State of the Media Industry 2016 [REPORT]
Ooyala’s new report shows that everyone is a producer now—and that speed and mobility loom larger than ever in the digital future
LGBT Puerto Rican Diaspora Summit in New York City
The first ever LGBT Puerto Rican Diaspora Summit, “LGBT Ricans: El Encuentro, Beyond Marriage Equality”, will unite key members of the Puerto Rican Diaspora as a part of the Puerto Rican Day Parade programming on June 11th, 2016, from 11am to 5pm.
What Concerns Advertisers About Digital Media Buying?
Both brand marketers and media agencies have concerns when it comes to their digital media buying and planning. According to April 2016 research, click fraud and viewability are a significant worry for both.
Connecting Tactics and Metrics along the Customer Journey [REPORT]
Carusele announced the release of a new whitepaper entitled, “5 Ways to Effectively Measure Your Influencer Marketing Campaign.” The white paper explains a unique customer journey attribution reporting method custom built for the industry.
Latina vs. Gringa – A Deeper Look At How She Thinks, Googles,Worries And Plans [REPORT]
The report takes a deeper look into the world of Moms. A different approach here. We looked through the lens of Latina women compared to the world of Gringas in the USA.
TV Audience Fragmentation And Metrics Issues: One Step Forward…
The past week saw two developments that, while not directly connected, speak to two critical audience-buying issues that are decidedly intertwined: audience fragmentation, and measurement capabilities.
Mixed Moods: 2016 Begins With a Fair Amount of Variation in Consumer Confidence
Global consumer confidence edged up one index point to 98 in the first quarter of 2016, remaining relatively stable in the first quarter and slightly below the optimism baseline score of 100. The score reflects mixed confidence levels reported in every region, including some bright spots—particularly in the U.S., which showed resilience amid a fairly robust job market, and in the buoyant growth markets of India and Indonesia.