Research

The annual Internet Trends report by Mary Meeker is considered one of the report to read regarding the tech industry.

Ooyala’s new report shows that everyone is a producer now—and that speed and mobility loom larger than ever in the digital future

The first ever LGBT Puerto Rican Diaspora Summit, “LGBT Ricans: El Encuentro, Beyond Marriage Equality”, will unite key members of the Puerto Rican Diaspora as a part of the Puerto Rican Day Parade programming on June 11th, 2016, from 11am to 5pm.

Both brand marketers and media agencies have concerns when it comes to their digital media buying and planning. According to April 2016 research, click fraud and viewability are a significant worry for both.

Carusele announced the release of a new whitepaper entitled, “5 Ways to Effectively Measure Your Influencer Marketing Campaign.”  The white paper explains a unique customer journey attribution reporting method custom built for the industry.

The report takes a deeper look into the world of Moms. A different approach here. We looked through the lens of Latina women compared to the world of Gringas in the USA.

The past week saw two developments that, while not directly connected, speak to two critical audience-buying issues that are decidedly intertwined: audience fragmentation, and measurement capabilities.

Global consumer confidence edged up one index point to 98 in the first quarter of 2016, remaining relatively stable in the first quarter and slightly below the optimism baseline score of 100. The score reflects mixed confidence levels reported in every region, including some bright spots—particularly in the U.S., which showed resilience amid a fairly robust job market, and in the buoyant growth markets of India and Indonesia.

Regular readers of this blog will know that I question the hype surrounding marketing to Millennials. Are they really snake people or not? Given my skepticism it was refreshing to read Ola Mobolade’s Warc Best Practice paper on how to market effectively to Millennials.  by Nigel Hollis

Living with a parent is the most common young adult living arrangement for the first time on record

A strong ad that builds emotional and behavioral connections with consumers will not only help drive sales for the brand, but can also drive long-term brand loyalty and equity down the road.

With convenience and preference driving behaviors and the paths consumers take to the register—whether virtual or traditional—it’s vital for brands and retailers to understand what’s actually influencing their choices.

When it comes to life choices, nearly every generation has drawn at least a little ire from their longer-lived predecessors—be it their style of clothing, political views or taste in media. From music to movies, younger, often early adopters, have a penchant for blazing their own, new paths.

Millennial men tend to be far removed from the traditional gender roles that males in previous generations took on. eMarketer’s Alison McCarthy spoke with Romy Nehme, vice president of insights and strategy at VaynerMedia, about what makes this generation of men unique, how they use digital and how brands can effectively engage with them.

From food to technology to entertainment, Asian-American influence continues to rise in the U.S. and is spanning across the country.

100% of America’s Upscale consumers’ growth between 2011 and 2014 came from Multicultural Upscale HHs whereas White Non-Hispanic (WNH) Upscales declined. 

The American middle class is losing ground in metropolitan areas across the country, affecting communities from Boston to Seattle and from Dallas to Milwaukee. From 2000 to 2014 the share of adults living in middle-income households fell in 203 of the 229 U.S. metropolitan areas examined in a new Pew Research Center analysis of government data.

The Class of 2016 is optimistic about their job prospects, despite a growing trend in underemployment, and seeking employers that offer meaningful work, ongoing learning opportunities and a fun workplace culture, according to a new study by Accenture on the workforce of the future.

The study shows that half of younger males (18-34) say they tend to remember ads in original digital video more than they did a year ago (31%). The same holds true for a greater percentage of the overall original digital video audience (38% vs. 29% a year ago).

Instagram influencers who have the most followers don’t necessarily garner the most “likes” and comments. Research from Markerly revealed that users who sign up for Markerly’s network with fewer than 1,000 followers get more “likes” and comments on average than those with more than 10 million followers.