Trends
A CMO Checklist for AI
No doubt by now you will have personally used ChatGPT or Microsoft's Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release when it came to market. New updates and alternatives are being launched on a weekly basis, with accelerated functionality and more precise applications to solve new problems. This pace of change is creating an entirely new paradigm.
AI and the Evolving Market Research Landscape [PODCAST]
In this episode of The New Mainstream podcast, Dan Comenduley, Senior Manager of Consumer Insights at UScellular, explores how AI can enhance consumer data collection while emphasizing the importance of preserving the human touch in research.
Hope on the Horizon: A New Era for DEI and Multicultural Marketing
Let’s seize this moment and continue pushing for the change that younger generations so clearly demand. By David Morse, president and CEO of New American Dimensions
Fueling growth through moments of customer delight
Delight has the power to elevate customer experience, as well as amplify loyalty and growth for businesses across sectors.
The Religious Composition of the World’s Migrants [REPORT]
Migration has grown steadily in recent decades. Today, more than 280 million people, or 3.6% of the world’s population, are international migrants – meaning they live outside their country of birth. Bar chart showing globally, Christians are the largest migrant group
Entravision Unveils “Unidos Por El Cambio” to Power Latino Voter Turnout in 2024 Elections [REPORT]
In a year where the Latino vote is set to be a decisive force, Entravision is committed to empower and galvanize the community with its new Get Out The Vote campaign, "Unidos Por El Cambio." As the 2024 elections approach a critical juncture, Entravision is doubling down on its commitment to educate, engage, and mobilize Latino voters this November.
Radio’s Reach Of Hispanics Is Greater Than Video
Based on figures from Nielsen’s Audience Insights, AM/FM radio’s reach across all Hispanic demographic groups outscores Live+Time-shifted TV, with wide margins between the two among younger demos. Radio reached 83% of teens vs. TV’s 48%, moving to 89% and 52% respectively for Hispanic adults 21-24.
LatinE students navigate financial pressures, social & political challenges
Match Group's Chispa in collaboration with the Center for Multicultural Science, released "Latine in College 2024" study. This comprehensive study provides critical insights into the experiences and perspectives of Hispanic college students aged 18-24, shedding light on the impact of current economic, social, and political issues on their lives.
Telemundo’s Spanish-language coverage of Paris 2024 wings GOLD – up 51% vs Tokyo
Telemundo presented the most Spanish-language coverage of an Olympics to date, including the first-ever broadcasts of the Opening and Closing Ceremonies on Telemundo. The network deployed its largest Olympic commentary team, with 40+ hosts, commentators, and in-country reporters, representing the different disciplines and countries relevant to Hispanic audiences.
The Importance of Broadening Horizons: Latino Moderators and Market Research in the U.S.
In the ever-evolving landscape of qualitative marketing research in the U.S., it is crucial to recognize the diversity within the Latino community. While Mexican Americans constitute the largest segment of the Latino population in the U.S. (61%), it is a misconception to believe that only moderators of Mexican descent can effectively conduct qualitative research within this demographic. This article explores why any qualified moderator from a Latin American country is fully capable of conducting insightful and impactful research and why marketers should broaden their focus beyond just the Mexican community. By Maria Lucia Parra
A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample
Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results.
Preparing Marketing Procurement for AI
In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools.
AI Data Bias, The 2024 Challenge: Solutions for Multicultural Integrity
Generative AI (Gen AI) applied to marketing has tremendous value and we leverage it across the board, however its inherent biases and limitations in Multicultural/Ethnic accuracy and representation requires guardrails, human contextual and deductive skills, and human involvement throughout the process. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
Census and OMB Data Collection of Latinos Can Be Improved with Inclusion of “Street Race” [REPORT]
The UCLA Latino Policy and Politics Institute (UCLA LPPI) has published “Latino is Not a Race: Understanding Lived Experiences through Street Race,” a new report authored by Cecilia Nuñez, Julia Silver, Misael Galdámez, and Dr. Nancy López. The report examines the complexities of racial and ethnic identification within Latino communities in the United States, focusing on the concept of “street race,” or the race a stranger would assume you to be based on your physical appearance. The report finds that current Census and Office of Management and Budget (OMB) methods for collecting and analyzing racial and ethnic data do not accurately reflect the lived experiences of many Latinos, especially Afro-Latinxs.
ANA New Marketing Ethics Code Essential to Consumer Trust
Self-regulation and ethical marketing is critical to the success of the marketing and advertising industry as it hinges on building consumer trust over the long term. Best practices lead to solid growth over time, while unethical marketing leads to broken reputations and loss. We have all seen poor practices by marketers. The Center reviews hundreds of consumer complaints about marketing each year — and most are easily remedied through best practices and common solutions.
Top Trends Pulse Check [REPORT]
In today’s dynamic marketplace, cultural alignment is a powerful driver of brand success. With 63% of people more likely to buy a product if the brand is part of cultural trends they care about — and companies that are believed to be culturally relevant being twice as likely to have loyal customers — it’s clear that cultural relevance is not just a preference but a priority.
Hispanics Less Optimistic on Economy Despite Slower Price Growth
Hispanic consumers' optimism about the economy dropped in the second quarter of 2024, as households struggle with higher prices, according to a poll released by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
Not All Racial and Ethnic Groups Are Aging At National Pace
The nation as a whole is getting older, but not all race and Hispanic origin groups are aging at the same pace, a pattern that promises to alter the makeup of the U.S. working-age population for decades to come.
2024 State of Gen Z and the Future of Advertising [REPORT]
This report from Comscore provides marketers with the key digital and social media trends they need to reach this digital-first cohort with the right message exactly where they are most receptive to receiving it.
Need to Know: What is co-viewing, and why should you care?
TV has changed dramatically in recent years. New devices, distributors, streaming platforms, subscription models, and formats are transforming the industry and empowering viewers. But there’s one thing that hasn’t changed: People love to watch TV together.
