Trends
The Share of Ear “Audio Dial”
“Share of Ear,” the unique study of the full audio space from Edison Research, shows us what portion of all audio time is spent with different platforms
At 50 years old, Hip Hop is more than a music genre; it’s an influential force in modern culture
Music is and will always be an essential element of culture, but seldom is a music genre so pervasive it changes the cultures around it.
AI-Based Automation: People, Not Computers, Connect Business Needs to Ad Strategy
As the adoption and experimentation of ChatGPT and other AI-enhanced tools continue to gain momentum, you can count on other players beyond OpenAI — the developer of ChatGPT — to continue to bring products in this space to market.
The state of AI in 2023: Generative AI’s breakout year
The latest annual McKinsey Global Survey on the current state of AI confirms the explosive growth of generative AI (gen AI) tools. Less than a year after many of these tools debuted, one-third of our survey respondents say their organizations are using gen AI regularly in at least one business function.
Unleashing the Travel Bug: Gen Z and Young Millennial Quest for Authentic Experiences
As travel restrictions have eased and the world has reopened, there is a notable surge in wanderlust among Gen Z and Young Millennial travelers. These younger demographics are prioritizing immersive travel experiences and dream vacations over material possessions. By Sylvia Vidal - Senior Vice President, Insights | Qualitative & Quantitative | U.S. Multicultural & LGBTQIA+ Research | Latin America & Caribbean Research |
Attention In Advertising
The studies found that audio advertising (including podcasts, radio and music streaming) drove significant attention compared to other ad platforms:
Hispanic and Black News Media Fact Sheet
News media made by and for the two largest racial and ethnic minority groups in the United States – Black Americans and Hispanic Americans – have been a consistent part of the American news landscape. Largely, newspapers and television aimed at both of these groups have recently had audience declines. Explore the trends in Hispanic- and Black-oriented news outlets
State of American Men 2023 – From Crisis and Confusion to Hope [REPORT]
The conversation about men and gender equality in the US has become highly politicized, even weaponized, and is often cast as zero-sum. In this contested space, care and resources dedicated to the lives of boys and men can seem like a distraction from the unfinished work related to girls and women. But as Equimundo’s efforts to engage boys and men in support of gender equality have progressed, it has remained clear that men are needed as allies for gender equality just as women and girls are affected by and part of men and boys’ lives and well-bein.
Same-Sex Male Spouses Less Similar than Female-Female Spouses
Same-sex married couples are less likely than opposite-sex married couples to have spouses who are the same age and the same race and Hispanic origin, according to the 2021 1-year American Community Survey.
US Consumer Confidence
Confidence Stands at Highest Level since July 2021 after Second Straight Month of Gains
thredUP Releases Second Annual Impact Report [REPORT]
Report outlines company's business and brand-aligned environmental, social, and governance (ESG) strategy and highlights progress in 2022
The state of the US consumer: July 2023
Despite some glimmers of optimism last quarter, consumer spending across demographic groups—and many retail segments—continues to decline.
For Success in Marketing, “Curiosity Is More Productive Than Certainty”
The need for certainty is a gravitational pull shared by all marketers. From project to project, our clients ask us (and we ask each other), "Are you sure this is going to work? Is it going to sell the product?" This would seem both natural, and rational. Selling the product is what we do for a living. It's what makes our world go 'round.
Global Entertainment & Media Outlook 2023–2027 [REPORT]
Five-year projections of consumer and advertiser spending data across 13 segments and 53 countries and territories
Rate of Homeownership Higher Than Before Pandemic in All Regions
The U.S. homeownership rate in 2022 was even higher than before the COVID-19 pandemic — 65.8% compared to 64.6% in 2019 — a rebound driven largely by those age 44 and younger, according to the Census Bureau’s Current Population Survey/Housing Vacancy Survey (CPS/HVS).
Connecting with Consumers in an Age of Change
Consumers have never had more control over what they watch — how can marketers balance their TV media mix?
Shocking Millennial Marketing Statistics & Trends in 2023
It's hard to believe it was ten years ago when Time Magazine released their iconic millennial cover story, The ME ME ME Generation. Flash forward to 2023 and millennials – those born between 1981 and 1996 – are now 27 to 42 years old and the largest generation by size – surpassing baby boomers.
The Collapse of the Purchase Funnel [REPORT]
In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands.
Marketers/Agencies: Take The “Me” Out Of “Media”; AM/FM Radio Has Biggest Disconnect Between Perceived And Actual Time Spent
How much time do American consumers spend with their devices and media?
Hispanic Consumer Confidence Rises as Inflation Eases
Hispanic consumers were more optimistic in the second quarter of 2023, exhibiting a more positive outlook toward the economy in the year ahead, according to a new poll from the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
