Creative
Spotlight: Uncovering agency use of generative AI [VIDEO]
WFA research reveals that only 3% of brands are fully aware of how their partners, including media and creative agencies, are using generative AI on their behalf. However, only 8% have developed policies to guide their partners’ use of the technology. As a result, certain brands are placing restrictions (and in some cases, total bans) on partners’ use of AI, reflecting mounting concerns around the reputational and legal risks associated with its use.
Total Wireless launches New Look
Total Wireless has unveiled a new brand look and feel, including a proprietary shade of teal developed specifically for Total, a rich blue, and bright yellow, combined with red to signify its parent company, Verizon. The distinctive color palette is designed to enhance the brand’s identity, stand out from the competition, and reflect the energy and vibrancy of the communities it serves. This new brand identity will roll out in a 360 campaign, inclusive of out-of-home, digital, and retail.
Louis Maldonado of d expósito & Partners on Data-Driven Decisions
What will it take to have your work make it to the winners' circle? ANA's Judges' Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good versus award worthy submission. In this segment, Denise McDevitt, SVP of award programs at ANA connects with Louis Maldonado, partner and managing director at d expósito & Partners' regarding his role on the 2024 ANA Multicultural Excellence Awards Jury.
Cannes Lions 2024: Takeaways for Modern Marketers [VIDEO]
Bain partners share insights from CMOs at Cannes Lions including topics such as generative AI, marketing experimentation, and more.
Casanova//McCann, and the Ad Council partner for the first national Spanish language public education campaign on safe firearm storage
This Gun Violence Awareness Month, Brady: United Against Gun Violence, Casanova//McCann and the Ad Council have launched "Da El Siguiente Paso'' or "Take the Next Step," the first-ever national public education campaign on safe firearm storage reaching Hispanic gun owners. The effort, which is the latest campaign by the award-winning End Family Fire program, responds to the fact that the number of Hispanic adults who own firearms has doubled since 2017.
The Power of Social Communities: Essential Strategies to Build Brand Engagement
In today's rapidly evolving digital space, creating strong social communities is paramount. With social media ad spend skyrocketing exponentially from 2020 to 2023, brands compete fiercely for attention. Marketers recognize leveraging social communities is no longer optional — it's imperative. With more than half the world being active on social media, brands must build a strong community with advocates. Consumers not only listen to your brand's advertisements but also engage with comments, reviews, and videos that appear on their feeds and "for you" pages. Marketers must now leverage connections to build credibility, foster brand loyalty, and expand social reach to drive purchasing decisions.
Circulo Creativo: “Ads From The Past”
In celebration of our 25th anniversary, we're featuring a selection of the most memorable ads from our past along with their captivating stories.
Attention: Why It’s More Than Just Viewability 2.0
In a world full of advertisements, the burning question remains: How can we keep consumers truly engaged? As our industry evolves daily, advertisers are taking a deeper look, moving beyond conventional metrics like viewability, and embracing innovative measurement tools to gauge attention. However, as new measurement tools arise, so does the need for standardization as we navigate uncharted territory.
BeautifulBeast wins Best of Show at AAF American Advertising Awards
"Cancel the World Cup," a technology-driven effort designed to raise awareness of the importance of visiting a cardiologist to help prevent heart disease, was named Best of Show at this year's American Advertising Awards sponsored by the American Advertising Federation (AAF). The campaign was created by Texas-based agency BeautifulBeast on behalf of Fundación Cardiológica Argentina (Argentinian Heart Foundation).
Position Hispanics in the Creative Global Agenda
The Latino economy is thriving and deeply intertwined with our community's success. As the fastest-growing minority group in the US, Latinos are reshaping markets, politics, and culture. At this pivotal moment, investing in the Latino community is crucial to unlocking our potential and ensuring a prosperous future for all. Unity and decisive action today are essential. Increasing Latino representation in Cannes is critical, particularly amid rising AI bias and anti-DE&I narratives. This year, we emphasize embracing new technologies to elevate Latino potential and dismantle stereotypes. Media and all companies must invest in US Latinos, recognizing them as a growing, profitable market.
THE LOOP OF LEGACY 25 AÑOS CREANDO NUESTRA HISTORIA WEBINAR: LOS ORIGINALES [Webinar]
What a great webinar if your are a student of the US Hispanic advertising, creative, marketing, Media and public relations industry. Key players giving highlights of the history of the Creative Discipline. This is one of a series of webinars to be produced by The Círculo Creativo. BRAVO !!!!!!!!
Republica’s Jorge A. Plasencia elevated to Global Chief Client Officer Role at HAVAS
Havas announced the appointment of Jorge A. Plasencia as Global Chief Client Officer of the Havas Creative Network.
Hyundai Invites Hispanic Consumers to See the World in a New Light through the All-new Santa Fe Marketing Campaign Created by Lopez Negrete Communications
Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the all-new 2024 Santa Fe SUV. The campaign titled “Under a Different Light” – “Un nuevo punto de vista” – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of the all-new Santa Fe. The campaign, available in both Spanish and English for bilingual audiences, includes 15- and 30- second TV commercials, radio spots, streaming audio, digital and social media.
Understanding the Cost of Exclusion: Why Having Women in Creative Leadership at Agencies Matters
Women control the vast majority of purchasing decisions but feel misrepresented by the very advertising intended to sway their choices. Here’s how 3% launched a revolution for women in the advertising world.
Tajín Unveils “Hits Diferente” a New Ad Campaign for Its Sauces Products
Tajín has launched, "Hits Diferente," the latest creative execution supporting its two distinctly flavored sauces. The campaign was conceived in partnership with the creative minds at New York-based integrated agency d expósito and Partners and marks a significant step forward in Tajín's mission to redefine snacking experiences within the Hot Sauce category.
Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling
As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it's brand marketing, social media, or e-commerce.
THE LOOP OF LEGACY – THE ORIGINALS [WEBINAR]
With the celebrations of Circulo Creativo's 25th anniversary, you invite you to: THE LOOP OF LEGACY, a series of webinars full of anecdotes, reunions and reflections to analyze what we were, who we are and what we want to be. The Loop of Legacy - Los Originales Date & Time May 15, 2024 01:00 PM Eastern Time (US and Canada)
The Missing Review”: A New Campaign by Republica Havas, in Collaboration with Amigos For Kids
“The Missing Review” is a new and interactive ad campaign that ingeniously employs reviews on Google and Yelp, where 88% of internet users search for recommendations and ratings. It aims to strategically add information about missing children to five-star reviews for establishments located in the vicinity of where these children were last seen in hopes of spreading the word in the local community, prompting a broader search of their whereabouts and, ultimately, improving their chances of returning home.
LAY’S Teams Up with Lionel Messi for Reveal of New Soccer Rally Cry: ‘Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s’
Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY'S potato chips in hand, singing the beloved "Olé" chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer G.O.A.T, Lionel Messi, in a way only he and Lay's can.
Is Animation Marketing an Easier Sell for Brands?
The marketing team at FedEx wanted to deliver something extra special for its next ad campaign. The goal was to stand out from the crowd and grab the attention of younger viewers while highlighting, of course, that FedEx can help customers' businesses. The result was "Tall Tales of True Deliveries," an animated marketing campaign featuring the true stories of FedEx employees who went above and beyond the job to make sure their customers got what they ordered.
