Creative
For The Culture: How Multicultural Gen Z Creators Are Shaping Brand Narratives [REPORT]
If your brand isn't co-creating with Gen Z, it's falling behind, That is not a provocation - - it's a survival strategy
AI Is Giving Spanish a New Voice — A Creative Experiment by Four Cats.
Creative team Four Cats, founded by Alena and Vicent Llopis, introduces “The Sound of Spanish Through AI”, an AI-generated video that captures the emotional richness of Spanish as spoken across different countries, cultures, and accents.
Sydney Sweeney’s genes.
By Gonzalo López Martí - Creative Director Fashion marketers are accomplished baiters (apologies for broaching the obvious). Calvin Klein was playing the bait card when social media was barely a figment in the imagination of science fiction writers. Needless to say, mainstream Madison Avenue creatives such as yours truly have tried to get our clients to borrow a page from the garment industry baitbook for years.
The limits of AI in Marketing Mix Modelling
In this latest edition, Inés Miranda, Group Director, Marketing Effectiveness, Ebiquity Iberia, delves into a topic transforming the marketing analytics landscape: the role of Artificial Intelligence in Marketing Mix Modelling (MMM). While AI offers remarkable speed, precision, and scalability, Inés explains why human expertise remains irreplaceable. From data quality and interpretability to the critical need for context and emotional intelligence, this piece unpacks the strengths and limitations of AI in MMM. Discover why hybrid intelligence – the fusion of machine efficiency and human insight – is the key to navigating today’s complex marketing challenges with trust and effectiveness.
Early bird insights: The secret to soaring ad effectiveness
The ability to swiftly and accurately gauge the potential of creative ideas can magnify your long-term advertising impact
La Pluma del Circulo – Gabriela Diaz ”Coffee at Five”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. Gabriela Diaz ”Coffee at Five”
La Pluma del Circulo – Daniel G Milan ”We Are Pasta Makers”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
AI and avoiding a sea of advertising sameness
Clients expect more, better, quicker, cheaper. Agencies are exploring and creating tools to help deliver on that promise while working to create new compensation models that protect their ingenuity and financial security.
Different countries. One shared experience: Argentine asado with Argentine Beef.
They came from different backgrounds but had one thing in common: they’d never experienced a true Argentine asado. So we took them to a countryside retreat in Argentina, with premium Argentine beef at the center, filmed it reality-style, and created content to promote our beef around the world at fairs and beyond.
La Pluma del Circulo – J. Luis Tellez ”How PULP’s Common People Rebuilt the 90s”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. J. Luis Tellez ”How PULP's Common People Rebuilt the 90s”
La Pluma del Circulo – Victor Vetancourt ”Sin cura algunA”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
Victor Vetancourt ”Sin cura algunA”
Cannes artists: the rise and rise of fake award entries.
By Gonzalo López Martí - Creative Director What is false and what is real in 2025? Would you break up with your significant other because they have fake breasts, fake nose, fake hair, fake teeth, a fake waistline, Turkish hair plugs or a Brazilian butt lift? Welcome to the French Riviera.
La Pluma del Circulo – Luar Zorrillo ”La Plaza de la Peste”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
New PSA from the Ad Council and NHTSA Highlights the Human Cost of Buzzed Driving
The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) announced the launch of a powerful new public service advertisement (PSA) aimed at preventing buzzed driving across the United States. The latest creative encourages responsible driving behavior at a time when 30% of traffic fatalities nationwide involve an alcohol-impaired driver.
Bad Bunny’s “Tracking Bad Bunny” campaign wins Entertainment Lion for Music Grand Prix at Cannes
Bad Bunny's "Tracking Bad Bunny" campaign, created by DDB Latina Puerto Rico, won the Entertainment Lion for Music Grand Prix at Cannes. This campaign, promoting his album "DeBÍ TiRAR MáS FOToS", involved a unique scavenger hunt across Puerto Rico using Google Maps and Spotify, linking song titles to specific locations. The campaign was praised for its creative use of technology, cultural impact, and ability to engage fans.
Genuine effort trumps artificial intelligence? Ozempic & costly signaling.
By Gonzalo López Martí - Creative Director Let’s say you received an invitation to a wedding by email or by text message three days before the event. What would your reaction be?
Alfredo De Villa And Robert Teitel Launch Luchadores Productions
Luchadores Productions, a certified 100% diversity-led and owned full-service creative production studio, co-founded by veteran Director/Executive Producer Alfredo De Villa and Emmy Award-winning Executive Producer Robert Teitel, announces its official launch. With a mission to craft premium, human-centric content, Luchadores Productions partners with brands and agencies to deliver compelling narratives.
Dos Equis and Fuerza Regida Ignite a Movement
Dos Equis announced its latest campaign, Ni Perdón Ni Permiso – a bold celebration of unapologetic self-expression through music, art and style. Inspired by those who live fearlessly, Ni Perdón Ni Permiso is a play on a cultural expression – “Mejor pedir perdón que pedir permiso, Better ask for forgiveness than ask for permission,” - rooted in Hispanic tradition that honors and applauds the act of authentically expressing oneself; an ethos that Dos Equis has adopted through the lens of music, celebrating artists who own the stage by showcasing their fearless originality without needing permission.
Why C-Suite Execs Should Listen to Their Creatives on Generative AI
Around the world, talented creatives are considering, evaluating, and using generative AI (gen AI) for media content creation tasks, such as pre-visualization, virtual production, visual effects, and synthetic voice and music production. However, there is often a disconnect between executives and creatives regarding the adoption of gen AI tools.
APR’s 2025 Marketing Production Trends Report
In the current state of marketing production, marketers must consider ways to keep up with competition and produce high volumes of content while maintaining quality and effectiveness. APR sought to highlight such considerations and more in its annual report, "2025 Marketing Production Trends."
