Creative

Casanova // McCann announced the hire of Marco Antonio Muñoz as Executive Creative Director. He will support the agency’s creative leadership under Chief Creative Officer Elias Weinstock.

Super Bowl LIII Ads, Much Like the Game’s Punts, Are a Big Blur.  By Liz Castells, President, Infusion by Castells Advertising

By Gonzalo López Martí    – Creative director, etc / LMMiami.com

• It was a Super Bowl to forget.
• Sports and advertising wise.
• If the annual January NFL extravaganza is a barometer of the national sentiment, we might be going through a collective lethargy of sorts.

The Círculo Creativo of the Hispanic Market in the United States released the new platform for its relaunch. Yes, you heard that right. Relaunch.

Production centralization, hands free (voice recognition) production, and usage rights as some of the major trends to watch out for in advertising.

Over the years, the TV commercial has become a favorite whipping post, under attack from TV “visionaries,” agencies and marketers sounding off in the press, or at the hands of consumer outrage on social platforms.

This paper focuses on the role and effectiveness of premium multi-screen video – the professionally produced content of multi-screen Television and Cinema.

  By Gonzalo López Martí – Creative director, etc. /  LMMiami.com    

• Is it meant to change minds about a product, service, brand or politician?
• Is it meant to sell?
• Is it meant to inform?

Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.

Driving community engagement forward, Kia Motors America launched a new campaign for the all-new 2019 Kia Forte with the help of the Latin Grammy award-winning, all-female Mariachi band, Flor De Toloache. The duo collaborated on a heartfelt digital series celebrating hard-working Latina business owners across the U.S.

#GuacIsBack. A statue of teen Joaquin “Guac” Oliver, one of the victims from the Marjory Stoneman Douglas school shooting earlier this year, will appear for the first time in New York City’s Times Square for his first mission: protest 3D guns.

Mitsubishi Motors North America, Inc. (MMNA) announced a new Hispanic marketing campaign to support the brand’s 2019 crossover utility (CUV) family.

For memorability and emotional connections, nothing beats a good story.

Throughout the history of mass consumer advertising, creative teams drove the bus while the media team played a support role. The advent of programmatic digital flipped that model on its head. Today it is the media team that leads every digital marketing effort, while the creative team has been relegated to a supporting role.

What exactly separates people from machines?  Two things, actually: creativity and empathy.  No matter what gets developed in AI, these are the two elements that can keep the agency services business alive, and keep marketers busy for years to come.

The new ad announcing the name change from MetroPCS to Metro by T-Mobile create by Richards/Lerma.

Sharing our latest work for Miller Lite: Animales Místicos. It’s an NFL partnership in celebration of Hispanic Heritage Month, and a collaboration between the multicultural specialists at ALMA and the DDB Chicago team.

Círculo Creativo has announced that entries to the 7th USH Idea Awards are now open. Agencies will have until October 29th to submit creative pieces to the festival.

SOMOS Group announced the creation of SOMOS Films, company dedicated to the production of feature films in Spanish.

The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s.  “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.