Paco Olavarrieta has joined d expósito & Partners as a Partner and Chief Creative Officer. The minute we found out, we offered him the opportunity of a Q&A with HispanicAd.com. Here, creative guru Paco Olavarrieta speaks about the U.S. Hispanic Market, Creativity, Total Market, the present and the future of our industry, salsa dancing, red wine and more.
HispanicAd.com has learned that Paco Olavarrieta, the award-winning creative leader and a trailblazer in both the U.S. Hispanic Market and the multicultural arena, has been named a new partner and Chief Creative Officer at independent agency d expósito & Partners, LLC.
DishLATINO launched Sigue Haciéndola, a campaign recognizing and celebrating U.S. Hispanics, from their cultural heritage to the values, dreams, and even challenges that inspire them to keep moving forward.
Audi, Anheuser-Busch, Airbnb and other Super Bowl advertisers risked controversy this weekend with ads that were seen as having a progressive edge. But how risky is it, really, for advertisers to take a progressive stance in a mass-market settin
By Gonzalo López Martí – Creatve director, etc. / LMMiami.com
The TV commercial titled “Best Friends” was developed under Honda’s ‘Power of Dreams’ strategy and is a follow up of the award-winning “Space for Dreams”, a previous CR-V spot created by Orcí.
This marks the second consecutive year that Bud Light breaks a Spanish-language ad during the Super Bow and this marks the first-time ever that Estrella Jalisco is featured in a Super Bowl ad.
Part of State Farm’s Hispanic social presence, Alma also developed a mini online sitcom rooted in Hispanic insights called Los Asegurados or The Insured in English.
Created by ALMA, the Miami-based Multicultural Ad Agency, the vision was to continue to deepen consumer awareness and affinity through the love and connection to music. This new spot builds on the latest thread and trilogy of musical driven creative featuring the former Verizon spokesperson, Paul Marcarelli, who switched to Sprint.
John Gallegos, Founder and CEO of independent creative agency Grupo Gallegos, announced the launch of a new communications group named UNITED COLLECTIVE.
At a time when the topic of cultural diversity is at an all-time high, LA-based Latino soul band Chicano Batman and Johnnie Walker released a reimagined version of the iconic American folk song “This Land Is Your Land,” along with an immersive music video, that is poised to be an inspirational message of hope for modern America.
In Latin American countries, the most magical Christmas night for children isn’t on December 25th, but rather on January 6th, the night in which the Three Kings flood the house with gifts.
Visual trends can be difficult to identify as they are happening, but Getty Images manages to do just that. For its annual trend report, the photo service analyzes imagery in pop culture and advertising, as well as data from its 400 million annual downloads, to predict the visual trends that will shape the year to come.
Successful marketers know that people engage with ideas that are meaningful so they try to create powerful, insights-based campaigns that resonate with their target audience. Achieving success isn’t easy, and game changing work can be thwarted by any number of pressures. But marketers who develop a consistent, disciplined approach to creative development increase their probability of generating stronger brand value and business performance–the ultimate success criteria. By Ann Green – Managing Partner Creative Development Practice at Kantar Millward Brown
For years, the AICE — the trade group for independent post-production houses — has been loudly complaining about the ad industry practice of “check bids,” and other unfair practices utilized by Adland in the course of producing commercials for their clients. Now it appears that the U.S. Department of Justice is looking into the matter.
Does the advertising of your TV content — a commercial, a TV program – have any “curious empathy”?
Remember when all the rage was to set up a “war room” for monitoring social media while a campaign was live? The goal of these efforts was to enable brands to operate in real time, responding to customer feedback.
For nearly 200 years, Johnnie Walker has inspired the world with stories of personal progress and today the brand announces the new Keep Walking America campaign, which is yet another powerful collection of stories celebrating the countless achievements, unwavering optimism, hardwork and tireless progression of the great people who call America home.
There’s a trend in digital marketing that will result in what I am referring to as Connected Creativity. It’s the ability for marketers to leverage data, create more engaging, more personalized storylines across channels and devices, and be truly creative in their execution. This three-dimensional strategy represents the evolution of the role of creative in a digitally driven marketing environment.
According to the Digital Marketing Glossary, newsjacking may be defined as “the art of using news events or stories for marketing and advertising purposes.” The idea is to identify breaking stories and find a creative way to become a part of them. by Wegs, Chief Idea Officer / Dieste
