Creative

Lopez Negrete Communications enjoyed a bountiful Festival del Caribe.

Chicago-based creative agency LAPIZ is serving up a new advertising campaign to promote the 31st Annual Chicago Latino Film Festival – movies with “Bacon Subtitles.”

Ingrid Otero-Smart, President/CEO of Casanova Pendrill announced the addition of Juan Faura to its leadership team as Vice President, Director of Strategic Planning.  

Alma named Adrian Castagna as its new Director of Production. Castagna, an industry veteran with nearly 20 years of experience, was Executive Producer at Casanova, Pendrill, and later helmed the award-winning production company Flip Films.

It’s interesting how creative professionals have never really found a way to be suitably paid. As a writer, I was asked my rate per word, which I found a particularly distasteful way to measure my value. It felt as if I were selling old books to trendy restaurants by the yard, honoring volume over ideas.

Victor Zeiris and Nathalie Jaspar— bilingual advertising executives who previously worked at agencies such as Grey, Saatchi and KBS+—announced the launch of Dial B, an agency specialized in beauty advertising for Latinas.

Award winning audio post house Tono Studios collaborated with Pablo Buffagni of BBQ Agency for a series of highly impactful and unorthodox radio and television spots to raise awareness for nonprofit organization the “Forever Foundation.”

A sad TV drama comes to conclusion, fading to black as music swells, and leaving the audience emotionally torn about the future of the main characters.  Suddenly, the TV cuts to a peppy commercial and viewers are faced with the relentless cheer of an insurance spokesperson pitching their latest money saving product. This is a common occurrence in today’s prime time-driven entertainment culture, but new research from Columbia Business School shows that this juxtaposition of emotions can leave TV viewers puzzled at the swing in content and emotion, so much so that these potential consumers may ignore the ad altogether and will be unlikely to recall the advertiser.

Nothing tells or sells the story of the blood, sweat and tears of athletes better than imagery — but the rules regarding displaying, distributing, and selling images of athletes can be confusing. Here are a few tips to keep in mind when considering the use of athletic images for your organization.

Grupo Gallegos announced the hiring of Sebastian Garin as Executive Creative Director.

The campaign, debuting Wednesday, March 4, consists of four national television spots across U.S. Hispanic media – one :60 and three :30 commercials – and also includes digital and social initiatives

Lopez Negrete Communications, Inc. earned 56  American Advertising Federation – Houston chapter awards, two of which were “Best in Show,” in the Digital and Broadcast categories, respectively. 2015 marks the eleventh consecutive year that the agency has earned “Best in Show’ awards, with this year being the first year it takes home top honors in two categories.

Grupo Gallegos announced two additions to its creative department, Associate Creative Directors Sharon Cleary and Franz Río de la Loza.

By Gonzalo López Martí / LMMIAMI.COM

Some people believe announcers make a lot of money. It is not the norm but in some cases it is quite true. When an announcer –aka voice over artist or voice over talent- is chosen to be the velvety voice of a national brand and lands an exclusivity contract, he or she can see their income skyrocket in exchange for relatively little work.

Lapiz announced Carlos ‘Ia’ Murad as its newest creative director.

Orcí announced the launch of its space themed, dream encouraging, digital, social and experiential campaign for the 2015 Honda CR-V. In the new CR-V ad supporting Motor Trend’s 2015 SUV of the Year, Orcí taps into important consumer insights about parents and quality time with kids. Serving up a serious, but inspirational spot featuring an ambitious little girl, Orcí aims to empower parents to prioritize their children’s dreams by maximizing time spent together in car rides.

Disclaimer: I have NOT seen USA Today’s or AdAge’s ad trackers. I didn’t want my opinions to be biased.
Disclaimer 2: you’ll notice I’m not including all the commercials in the list below. As I said, I wrote this piece under the premise of totally unaided recall.
Disclaimer 3: the names I’m giving to each spot are made up by yours truly for reference only.

By Gonzalo López Martí / LMMIAMI.COM

No, I did not watch the Super Bowl. I have actually never, ever watched the Super Bowl. To help you understand why the Super Bowl is just a cultural challenge too far for me as a Johnny Foreigner, I refer to John Oliver’s brilliant explanation on David Letterman’s show last week.

The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of digital marketing?

KFC has launched a new Hispanic broadcast initiative geared toward bringing the slow and savory back into lunch with KFC’s “$5 Fill Ups.” Airing nationally through January 18th, KFC is helping adults; including Billennials (Hispanic millennials) indulge with five lunch alternatives that offer an abundant value.