Creative

Casanova Pendrill will be part of the organization and judging panel in the fourth edition of “La Noche de los Cortos” which will take place in Los Angeles, California starting November first.

Casanova Pendrill (CP) announced the promotion of Alejandro Ortiz to Vice President, Creative Director. Mr. Ortiz manages all creative developed by the New York office. In addition, Jonathan Jauregui was promoted to associate Creative Director, reporting to Mr. Ortiz.

DishLATINO has secured Mexican actor and director Eugenio Derbez to star in its new multifaceted advertising creative, part of the brand’s overall “Me Conviene” campaign.

The campaign, entitled “Together,” includes both broad market and a new Hispanic initiative, the latter created by Louisville-based ad agency Creative Alliance.

Aflac announced that it launched its first original Spanish-language television commercial. The commercial, called “Heights,” will air nationally on major Spanish-language networks through late November.

As of December 2013, 94 percent of the most popular and critically acclaimed films were legally available in the U.S. through online video-on-demand (VOD) services, according to KPMG’s Film and TV Title Availability in the Digital Age study. The report also finds that 85 percent of the most popular and critically acclaimed television titles were available in the U.S. through online video services.

Miami-based music production company, Animal Music, has picked up award-winning Alberto Farinas to join them as Creative Producer.

Miller Coors announced that the Miller Lite creative assignment for mainstream has been assigned to TBWA Los Angeles and the US Hispanic Markets portion has been assigned to Dallas based Dieste.

Titled “Life Stories,” the multimedia campaign features customers who share their personal stories, to illustrate how much they trust Xoom for their money transfers back home.

By Gonzalo López Martí

A few days ago I had drinks with a photographer friend of mine.
This gentleman is –or was- a very successful professional.
He shot hundreds of national campaigns for every blue chip brand you can think of in every category imaginable.

Verizon FiOS recently debuted 15 online videos as part of a new bicultural campaign, “Learning at FiOS Speed.” The campaign aims to show how the company steps up to the challenge of providing the best tools for students going back to school.

Grupo Gallegos announced the hiring of creative leader Marty Orzio as Chief Creative Officer.

The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching a new advertising campaign  highlighting how a person’s future self is determined by the nutritional choices he or she makes today — starting of course with milk.

The makers of the HERDEZ brand is launching a T-shirt design contest in spirit of Día de los Muertos, or Day of the Dead. The brand is calling out for artists in the greater Los Angeles area to submit their designs for the chance to be featured on the 2014 HERDEZ brand Día de los Muertos T-shirts, which will be up for sale and with all proceeds benefiting the Museum of Latin American Art (MOLAA).

Miami-based multicultural advertising agency, Alma, appoints Rodrigo Vargas as the new Director of Production, along with two new hires to the team.

Graphic novel legends Warren Ellis and Michael Allred join forces for the first time, to turn the BACARDÍ family story into an exclusive graphic novel.

Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of a brand’s time and money.  By  Adam R Jacobson

According to Advertising Age, AT&T gave creative responsibilities to Vice to reach Hispanic Millenials through a Spanglish “Mobile Movement” campaign.

There are three business reason why we’ve been able to indulge in this creative freedom when marketing to men.

This fully integrated marketing effort, crafted specifically for the World Cup, included TV, digital and social elements, all utilizing the #MeAgarroElGol hashtag. The intent of the campaign was to capture the excitement and thrill of celebrating a goal during the World Cup. Anytime. Anywhere.