Grammy award–winning singer/songwriter Marc Anthony is the latest super star to be featured on ESPN Deportes’ “SportsCenter Makes You a Sports Expert” ad campaign. The commercial will debut on ESPN Deportes tonight during the 11 p.m. edition of SportsCenter.
Creative
Jorge Cantú passed away.
Jorge Cantú was one of the pioneer creatives of our industry. He worked in Hispanic marketing for almost 30 years (at Mendoza Dillon, Lopez Negrete, and many other agencies as a freelancer), and developed hundreds of ads. His work for Ford always beat the norms, both Hispanic and GM. Rest in peace.
Concept Café Advertising uses wits to outsmart Goliath.
When you’re a small ad agency competing against big dollars, you have to be creative. Better yet, you have to be really clever. It’s like David against Goliath.
Spanglish Only.
A handful of thoughts on the future of Spanish in the United States and the role advertising plays in preserving it.
The news headline was conclusive and straightforward: “There are more Spanish-speakers in the United States than in Spain.” Wow! And the truth is, I had never really stopped to analyze the fact that it may well be the United States who will be deciding the future of the Spanish language. Just shy of 55 million, the Unites States is the second country in the world with the most Spanish-speakers, and by the year 2050 it may possibly become number one, ahead of even Mexico.
A Boricua scores big at Super Bowl
On the TV screen that is. And it only cost him $80. And he doesn’t work for an ad agency.
It’s been three weeks since Super Bowl XLIV but Boricua writer/director Joelle de Jesus of Hollywood, CA is still on cloud nine.
Published by Manny Gonzalez. To view El Blog CLICK above.
New Honda Odyssey TV Ad leverages the Passion & Imagination of Children in the buying Process.
Traditionally, minivan ads have highlighted the same standard features without taking into consideration what emotions are really influencing the consumer’s decision. That was, until Salvador Veloso and Marco Vega, Creative Director and Planning Director at Concept Cafe in Miami, were commissioned by Honda to create the new ad for the Odyssey.
Consumer Goods Marketers go beyond ads with Online Video.
Marketers across categories are racing to take advantage of the proliferation of online video content and consumers’ increasing engagement with that content. And the consumer products sector is no exception.
Weinstock named CCO at Casanova Pendrill
Ingrid Otero-Smart, President/CEO of Casanova Pendrill (CP) announced the appointment of Elias Weinstock as Executive Vice President and Chief Creative Officer of the agency effective immediately.
Pine-sol launches new campaign.
On Monday November 16, The Clorox Company will launch a new TV campaign for the Hispanic market created by Alma DDB in which Pine-Sol will put four traditional cleaning fragrances to really work, so that they do much more than just aromatize.
