Ir como jurado al FIAP fue una experiencia super interesante y también intensa.
Estuvimos encerrados viendo, seleccionando y votando alrededor de 2000 avisos de print y outdoor a lo largo de seis días. Todo aquel que crea que ir de jurado al FIAP es ir de paseo a Buenos Aires se equivoca!! Fue mucho trabajo. Lo que hace que todo valga la pena es que esa gente con la que uno se encierra durante tantos días sea increíble, y esa fue mi suerte.
Salí de LAX un jueves al mediodía no muy seguro de haber tomado la decisión correcta, iba a pasar el primer cumpleaños de mi hijo lejos de casa. Las casualidades de la vida hicieron que el año pasado rechazara la invitación de la junta directiva del Círculo para ser jurado porque justamente el 16 de abril nacía, puntualmente, mi hijo.
The resurrection of The Trio’s famous 80’s song is the centerpiece of Volkswagen’s U.S. Hispanic TV campaign for Tiguan, its new compact SUV.
Conill had a terrific showing at the 55th Annual Cannes International Advertising Festival held June 15-21. The agency took home a Silver Media Lion for its non-traditional creative approach for the launch of Toyota‚s new Corolla and earned shortlist honors five times in four other categories at the festival.
The global campaign with a new tagline “DHL. You Dream. We Deliver.” is running in three languages (Spanish, Portuguese and English) and in 26 markets (including Brazil, Argentina, Mexico). Campaign elements include broadcast, print, cinema and outdoor.
Chase is using its new advertising campaign to reach out to Hispanic consumers with a straightforward message: “Chase. Juntos Se Puede” (Chase. Together We Can).
Southwest Airlines launches a new ad campaign for the Hispanic Market titled “Relax!” These radio and television ads will air tonight and all through out summer in Hispanic Media from coast to coast. The ads reinforce Southwest’s message of affordable, friendly, and worry-free travel.
Hasta el 18 de julio las Agencias, Anunciantes, Directores Creativos, Productoras, Directores de Cine Publicitario, las Centrales de Medios, Agencias Interactivas y todos lo actores de la industria publicitaria regional pueden inscribir sus mejores trabajos para participar en el Festival Internacional El Ojo de Iberoamérica que se llevará a cabo del 29 al 31 de octubre en Hilton Buenos Aires.
With enormous lucidity, Federico Traeger’s “The Hispanic TV Commercial Today” (5/22/08) gives us what is probably the most coherent appraisal of U.S. Hispanic Advertising in today’s America.
Ghosts, myths, truths, half-truths are treated and dissected by this communicator with a mix of wit, experience, detachment, honesty-and a sense of irony.
Traeger does readers an unexpected favor-what we could call added value-by not placing himself at the center of the story, a rare example of public prudence that a number of creatives new to this market will perhaps find inexplicable.
By Pepito – El Creativo – thinker, educator & philosopher. To view El Blog CLICK above.
Welcome to “A Cup of Copy.” This space is your company’s kitchen corner, where aromatic coffee, opinions and gossip brew together. Here, things are said without being filtered, just the way they feel to you or to me. So I’ll get started. I’ll pour some copy. By Federico Traeger – Lopez negrete Communications. To read blog CLICK above on El Blog.
Members of the GlobalHue Latino creative team were selected amongst 200 participants as winners of the “Not So Young Creatives” national competition conducted by Circulo Creativo, an international organization that promotes Hispanic advertising in the United States and Latin America.
