Creative

Welcome to “A Cup of Copy.” This space is your company’s kitchen corner, where aromatic coffee, opinions and gossip brew together. Here, things are said without being filtered, just the way they feel to you or to me. So I’ll get started. I’ll pour some copy. By Federico Traeger – Lopez negrete Communications. To read blog CLICK above on El Blog.

Members of the GlobalHue Latino creative team were selected amongst 200 participants as winners of the “Not So Young Creatives” national competition conducted by Circulo Creativo, an international organization that promotes Hispanic advertising in the United States and Latin America.

Anita Santiago Advertising (ASA), announced that it launched new Spanish-language television commercials for the IKEA Complete Kitchen Living products that offer customers comprehensive solutions for the kitchen under one roof.

“There’s a point in life where you have to work twice as hard to get where you want to be”. This is the line that Carlos Ponce narrates in ‘Airport’ one of the radio spots created by Alma DDB to complement the recently launched State Farm multi-media campaign called Intersections.

Macy’s announced the continuation of its star-studded advertising campaign that highlights the retailer’s talented and well-known family of fashion and home designers. This season, two new spots feature both returning favorites and fresh faces to the cast and will aim to reach broader audiences with a Spanish-language version.

H&R Block is looking for clients who speak Spanish—and Chicago-based advertising agency Lápiz is helping to bring them onboard through a new ad campaign that reinforces the tax company’s position as the expert and advocate for the Hispanic taxpayers.

Eduardo Bono was appointed as Creative Director for the McDonald’s account.

Alma DDB’s Creative Director Christian Reslen was chosen to be a judge at the 2008 FIAP festival representing the US Hispanic market.

La Asociacion de Agencia Publicitarias de Puerto Rico nos han enviado la primera lista de los finalistas de Cuspide 2008 hasta el momento en las categorias de Radio, Campaña de Radio, Cyber Media, y Television.

El proceso de jurado sigue hoy con las finalistas de campana de Television y Grafica que vendran pronto.

This month Allstate will introduce the first in a series of national television and radio ads targeted to Latino consumers from its new Hispanic agency of record, Lápiz.