After years of spotlighting its expert associates and the in-store experience, The Home Depot is turning around its advertising lens to focus on consumers and their amazing home improvement stories. Focusing on the unique Latino experience, the home improvement retailer unveiled its Hispanic customer-centric branding campaign on March 26, with the ad “My Favorite Corner”.
Creative
Edgy mun2 campaign gets mixed results from Young Latinos.
Humor can be an effective way to reach young acculturated Hispanics, but using stereotypes can backfire, suggest the results of new market research conducted by New American Dimensions.
Casanova Pendrill launches Call Lotto Plus ‘Live Their Dreams’ campaign.
Casanova Pendrill launched a new Super Lotto Plus campaign for its client The California Lottery which encourages Hispanic consumers to “Live Their Dreams”. Casanova Pendrill, AOR for the California Lottery, has successfully evolved the dream concept over the last several years in response to changes in the marketplace, new insights into the consumer and enhanced brand attributes. Commercial viewing available.
El Pollo Loco ‘Dark Side’.
El Pollo Loco, Inc. unveiled the first of four new Spanish language television commercials created by its Hispanic advertising agency-of-record, Los Angeles-based cruz/kravetz:IDEAS.
Toward an Understanding of Latino Imagery in the United States.
The advertising and publishing industries in the United States are now confronting the question of what is the appropriate way to portray U.S. Latinos in marketing and advertising, in order to better connect with their rapidly growing Hispanic audience.
Luis Miguel Messianu’s passion for advertising.
Luis Miguel Messianu, Chief Creative Officer at del Rivero Messianu DDB advertising continues his active involvement in the advertising industry.
mun2 edgy ‘Check Your Balance’ network image campaign.
mun2 announced the launch of the highly-anticipated multiplatform “Check Your Balance” network image campaign. The campaign’s concept centers on mun2 as “The Daily Dose” for young Latinos in the U.S. to maintain their Latin identity while living in and assimilating to American culture and invites them to “Check Their Balance” as they move between the two worlds and cultures.
Getty Images launches ¡Creativísimo!
Getty Images, Inc. gathered leaders from top U.S. Hispanic advertising agencies and publications for the inaugural meeting of ¡Creativísimo!, a series of industry discussion groups convened to gauge the future imagery needs of visual communicators.
AAF – Majority of Ad Execs find innovations inspire creativity.
The AAF Media Investment Survey 2007, released by the American Advertising Federation (AAF), reveals an increasing confidence in navigating the new media ecosystem in 2007. The survey confirms a strong commitment among executives to complementing traditional media by allocating a portion of their budgets to new media properties and experimentation.
Hold the chimichurri!
In the last two weeks, lots of readers have invaded HispanicAd.com with responses to our running the Advertising Age article reporting of an ad agency for the Latino Market opening its doors in Buenos Aires.
LatinWorks helps Bud Light reclaim Super Bowl XLI throne.
TiVo announced his year’s top Super Bowl broadcast moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game.
Super Bowl or Super Tazon spots … Who done it!
The Super Bowl is an American tradition. Advertisers involved in the Super Bowl have traditionally used mainstream ad agencies to create commercials for this American pastime.
Through out the years there have been several Hispanic agencies that have produce spots designated to be run in the Super Bowl.
