The Best Work in the Latino Market, and Who Did It – By Laurel Wentz / Advertising Age.
Creative
Suzuki Auto launches animation contest to Celebrate ‘La Vida Suzuki’.
Suzuki Auto has teamed with the New York International Latino Film Festival (NYILFF) and Cinedulce.com to announce the official call for entries for its first nationwide animation contest, Animate! — La vida Suzuki, which will run from October 15, 2007 through February 29, 2008 and conclude with the winning animation being featured at the 2008 NYILFF in July.
d. expósito & Partners Campaign is TANGUSTOSO.
Edgy new campaign gives unique flavor to national effort for New York, the multicultural language that is being created in today’s America adds a new word: TANGUSTOSO.
WHO IS YOUR CLIENT?
One of the first things I learned about advertising is to know who you are talking to.
It seems that most creatives have forgotten that.
It looks like they are doing commercials to impress their peers to win awards to be different. Hispanic agencies are forgetting that there is a real consumer that buys the product.
By Nick Mendoza – Mendoza Gomez & Associates
Sonic Drive-ins launch new Hispanic creative.
Lopez Negrete Communication has wrapped production for client SONIC’s new Hispanic campaign entitled “SONIC Zone.” The three :30 spots demonstrate how SONIC customers experience a truly customized, relaxing, private and personalized eating experience when compared to competing quick service restaurants.
Two seconds are all an advertiser needs.
According to The Boston Globe , more than 1,200 US radio stations run by Clear Channel Communications Inc., including four in Boston, have been selling super-short ads the company calls “blinks” and “adlets” that are tucked between music or disc jockey’s chatter. Blinks, in about two seconds, may spit out three or four words like “Sweet tea at McDonald’s.”
El Ojo 2007 abrió la Inscripción.
El Festival Internacional El Ojo de Iberoamérica abrió la inscripción para participar en los premios: El Ojo al Desempeño del Año, El Ojo Classic (Cine/TV, Gráfica, Radio y Vía Pública), El Ojo Interactivo, El Ojo Innovador, El Ojo Directo, El Ojo Promo, El Ojo Contenido, El Tercer Ojo y El Ojo Local (El Ojo al Desempeño del Año por País/Zona y Premio a las Mejores Piezas de Cine/TV, Gráfica y Radio a nivel local).
Farmers Insurance Group Hispanic campaign with Edward James Olmos goes national.
Farmers Insurance Group announced that actor and community activist, Edward James Olmos will be featured in two action-packed television commercials that will air nationally beginning this month through Accentmarketing.
