mun2 announced the launch of the highly-anticipated multiplatform “Check Your Balance” network image campaign. The campaign’s concept centers on mun2 as “The Daily Dose” for young Latinos in the U.S. to maintain their Latin identity while living in and assimilating to American culture and invites them to “Check Their Balance” as they move between the two worlds and cultures.
Creative
Getty Images launches ¡Creativísimo!
Getty Images, Inc. gathered leaders from top U.S. Hispanic advertising agencies and publications for the inaugural meeting of ¡Creativísimo!, a series of industry discussion groups convened to gauge the future imagery needs of visual communicators.
AAF – Majority of Ad Execs find innovations inspire creativity.
The AAF Media Investment Survey 2007, released by the American Advertising Federation (AAF), reveals an increasing confidence in navigating the new media ecosystem in 2007. The survey confirms a strong commitment among executives to complementing traditional media by allocating a portion of their budgets to new media properties and experimentation.
Hold the chimichurri!
In the last two weeks, lots of readers have invaded HispanicAd.com with responses to our running the Advertising Age article reporting of an ad agency for the Latino Market opening its doors in Buenos Aires.
LatinWorks helps Bud Light reclaim Super Bowl XLI throne.
TiVo announced his year’s top Super Bowl broadcast moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game.
Super Bowl or Super Tazon spots … Who done it!
The Super Bowl is an American tradition. Advertisers involved in the Super Bowl have traditionally used mainstream ad agencies to create commercials for this American pastime.
Through out the years there have been several Hispanic agencies that have produce spots designated to be run in the Super Bowl.
Fresh Toyota creative from Machado Garcia-Serra.
Machado Garcia-Serra just completed production of a new Spanish-language television and radio campaign for Southeast Toyota Distributors, LLC and their dealer group entitled La Maravillosa T Street. A total of four spots were produced to support Toyota’s most popular car-based vehicles: the Corolla and the recently redesigned Camry and RAV4.
Nearly 60% recall ads viewed in Video Content.
There is a lot of good and a little bit of bad news for online video advertisers, according to a recent Burst Media survey of more than 2,600 online visitors.
AHAA University to offer Creative Works in 2007.
Two Workshops that will change the way you think!
No matter how much the Hispanic advertising industry changes, there is one thing that will always stay the same: the best agencies are the ones with the best ideas. As a benefit to AHAA members, we invite you learn how improve and sell your ideas in two proven workshops conducted by Vivek Kutchinobla of Allsorts.
New ‘Army Strong’ ads break.
The U.S. Army launched its new Army Strong advertising campaign on network television nationwide. The three television ads powerfully communicate the character of the U.S. Army Soldier and the unique and transformative power of the U.S. Army.
The Fine Art of E-Mail Creative.
Small tweaks can make a big difference.
Competition for space in your inbox is fierce, but a new study from Silverpop, an e-mail marketing service company, may provide some helpful tips for increasing your click-through rates.
