Creative

Grupo Gallegos won Best of Show at Advertising Age’s 8th annual Hispanic Creative Advertising Awards show last night in Miami for an Energizer TV commercial called “Beard.” The most-awarded campaign of the night was “No Seas Normal” (“Don’t Be Normal”) by La Comunidad, which picked up the only Gold award for the Multimedia category as well as Gold and Silver awards for Radio and TV.

The biggest winner was Conill. The agency won prizes for four different clients: Procter & Gamble Co. for Tide in both the Magazine and TV categories; Toyota Motor Sales USA for 4Runner and Tundra TV spots, T-Mobile in TV and Radio; and two spots for Latinbeat Film Festival.

Toyota Motor Sales (TMS), U.S.A., Inc., announced a new Hispanic advertising campaign debuting July 31 for the 2007 Toyota Camry that is part “Candid Camera” and part reality TV.

Verizon announced two new marketing campaigns aimed at Hispanic phone customers to generate awareness of the company’s new unlimited calling plan and its DSL high-speed Internet access service. Both campaigns were created by La Agencia de Orcí & Asociados.

The National Association of Hispanic Press (NAHP) will be holding a contest for creativity in Hispanic print media. The winners of the contest will be eligible to receive prizes in a variety of categories as well as participate at the Awards Reception Banquet at the Allegro Hotel in Chicago on August 25.

Prudential Financial, Inc. has introduced two thought-provoking multi-cultural ads. Referred to as “This Much” and “Happy Birthday,” the television commercials capture family activities that take place in households across America and show how life has little ways of reminding families of the importance of having life insurance protection.

Novamex introduced its new Hispanic advertising with a strong focus on strategy and sales for its four brands: Jarritos, Sangria Señorial, Sidral Mundet, and Mineragua. Long-time agency of record Los Angeles-based integrated marketing communication agency Acento managed the creative component and handled media duties for the new campaign.