Ad Age and the Association of Hispanic Advertising Agencies held their annual creative competition awards ceremony of Friday October 1, 2004. The competition and the event demonstrated the high level of creativity and resentfulness of the Hispanic Market’s creative teams.
Creative
Pizza Patron Says ‘llegale!’.
Pizza Patron announced that it has unveiled its long-term branding strategy in the company’s first TV spots which started airing on August 16. The campaign includes TV, radio and print collateral.
Chevrolet Slamed For Using Children Driving Corvette In Olympic Ads.
Several leading highway and auto safety groups sent a letter today to G. Richard Wagoner, Chairman, General Motors Corporation (GM), protesting the widespread, primetime airing during the Olympic Games on network television of an advertisement for the company’s 2005 Corvette.
Scion Garage Band by Machado/García-Serra Publicidad.
Southeast Toyota Distributors, LLC (SET) unveiled this week its new television spot for the Scion brand entitled “tC and the Scion Garage Band.”
Pablo Buffagni – President of Circulo Creativo.
Pablo Buffagni, Creative Director at Conill Los Angeles, has been elected the new president of the Circulo Creativo for 2004-2005.
Olive Garden Sharing Great Food & Company.
National Olive Garden television commercial, called “Sharing,” was strategically created to focus on the importance that Hispanics place on family and sharing special times together. Compelling research shows that Hispanics consider family the main priority in their lives, and Olive Garden’s new spot highlights an environment in which the family can enjoy each other’s company and a great dining experience, in a comfortable, home-like setting. The storyline is synergistic with the national Hispanic tagline “Aquí estas en casa” (“Here you’re home”).
Daumas – Senior Creative Director @ VIVA Partnership.
Linda Lane Gonzalez, president and founder of VIVA Partnership, Inc., announced the appointment of Patricia Daumas as Senior Creative Director.
Nationwide Introduces Culturally Relevant Hispanic Ad Campaign.
Santiago Vega just walked away from an accident. He hears people talk but it all sounds like foreign language to him. Meanwhile, Mr. Rodriguez is literally invisible to the rest of the World because he doesn’t have an extensive driving or insurance history. Rodriguez and Vega’s ailments disappear when they talk to a Nationwide agent.
