Creative

Nationwide Introduces Culturally Relevant Hispanic Ad Campaign.

Santiago Vega just walked away from an accident. He hears people talk but it all sounds like foreign language to him. Meanwhile, Mr. Rodriguez is literally invisible to the rest of the World because he doesn’t have an extensive driving or insurance history. Rodriguez and Vega’s ailments disappear when they talk to a Nationwide agent.

NAMIC Creative Summit.

More than fifty of the entertainment industry’s top executives have been confirmed by the National Association for Multi-Ethnicity in Communications (NAMIC) for its first annual NAMIC Creative Summit, April 15-16, 2004 at the Beverly Hilton Hotel in California. The entertainment industry conference and career expo will be presented in conjunction with the organization’s 10th Anniversary NAMIC Vision Awards taking place Friday, April 16.

New Hispanic Approach For TUMS

GlaxoSmithKline and their Hispanic Agency :30SEGUNDOS launched a new national Hispanic TUMS antacid campaign this month through TV, Radio, In-Store displays and Collateral.

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