National Olive Garden television commercial, called “Sharing,” was strategically created to focus on the importance that Hispanics place on family and sharing special times together. Compelling research shows that Hispanics consider family the main priority in their lives, and Olive Garden’s new spot highlights an environment in which the family can enjoy each other’s company and a great dining experience, in a comfortable, home-like setting. The storyline is synergistic with the national Hispanic tagline “Aquí estas en casa” (“Here you’re home”).
Creative
Daumas – Senior Creative Director @ VIVA Partnership.
Linda Lane Gonzalez, president and founder of VIVA Partnership, Inc., announced the appointment of Patricia Daumas as Senior Creative Director.
Nationwide Introduces Culturally Relevant Hispanic Ad Campaign.
Santiago Vega just walked away from an accident. He hears people talk but it all sounds like foreign language to him. Meanwhile, Mr. Rodriguez is literally invisible to the rest of the World because he doesn’t have an extensive driving or insurance history. Rodriguez and Vega’s ailments disappear when they talk to a Nationwide agent.
NAMIC Creative Summit.
More than fifty of the entertainment industry’s top executives have been confirmed by the National Association for Multi-Ethnicity in Communications (NAMIC) for its first annual NAMIC Creative Summit, April 15-16, 2004 at the Beverly Hilton Hotel in California. The entertainment industry conference and career expo will be presented in conjunction with the organization’s 10th Anniversary NAMIC Vision Awards taking place Friday, April 16.
