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To help decode CTV measurement and uncover the truth behind common CTV myths, the ANA and Innovid conducted an unprecedented study across 20 leading U.S. advertisers, including Anheuser-Busch, General Motors, and Southwest.

As we look forward to the reopening of society, “getting back to normal” will become an intentional choice.

Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge. Launched last month, Nielsen’s monthly total TV and streaming snapshot shows that the conclusion of the traditional broadcast season may have provided an opportunity for sports on cable  (NHL, NBA, MLB) and streaming to each gain a percentage point of viewership.

LATIVO TV, a subscription video-on-demand (SVOD) service, is set to launch in the United States in fall 2021.

Univision Communications Inc. announced that it has secured the rights to the top competitions in South America, Brasileirão Championship and Argentina’s Liga Profesional de Fútbol, as part of a multi-year deal that will deliver live matches on PrendeTV, Univision’s free ad-supported streaming service.

Univision Holdings, Inc. announced new appointments to, and a redesign of its corporate leadership structure.

Marketing technology, more commonly known as martech, is stealthily transforming the way companies market to consumers. As ads retarget and emails automate, consumers are enjoying the luxury of an omnichannel experience while affording marketers the opportunity to collect the digital breadcrumbs they leave behind.

The Latino Podcast Listener Report 2021 from Edison Research finds that 36% of U.S. Latinos age 18+ (16 million people) have listened to a podcast in the last month, which is a 44% increase over 2020 (25%). This is narrowing the gap with the overall 18+ U.S. population, of whom 40% are monthly podcast listeners. New research shows that this dramatic increase comes from both English-dominant and Spanish-dominant listeners.

DoubleVerify released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance.

Four reasons brands should incorporate digital VOOH into their media buys

Univision New York, part of Univision Communications Inc. announced the appointment of Luisa Collins as Vice President, Content.

On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

In this episode of The McKinsey Podcast, Diane Brady speaks with senior partners Kim Baroudy and Massimo Mazza about the state of entrepreneurship in Europe and beyond.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Programming Report (previously Hispanic TV Upfront Report) for our readers.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

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