Digital
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
The Persistent Illusion of Brand Safety in Digital Advertising
It's becoming clearer and clearer that our idea of brand safety, at least in the ad world we currently live in, is an illusion at best. Some may argue that we've entered a backlash era against the concept as a whole. Whether it's the collective shoulder shrug in response to Adalytics' latest report, or the successful shutdown of GARM, it's evident our current brand safety approach isn't working.
FTC finds large Social Media and Video Streaming Companies have engaged Surveillance of Users with Lax Privacy Controls and Inadequate Safeguards for Kids and Teens [REPORT]
A new Federal Trade Commission staff report that examines the data collection and use practices of major social media and video streaming services shows they engaged in vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens.
ANA Defends Ad Industry Against Claims in FTC Social Media Report
The Association of National Advertisers (ANA) today released the following statement from ANA CEO Bob Liodice responding to a range of inflammatory allegations about digital advertising in a new report from the Federal Trade Commission (FTC) on social media and streaming video services
Eighty percent of brands have concerns about agency use of GenAI
Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology.
State of Spanish Language Media 2024
Spanish-language audiences demonstrate remarkable diversity in their video consumption habits and are at the forefront of tech adoption. However, these audiences also maintain strong use to traditional media, such as cable and satellite TV.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
Navigating the Attribution Fallacy: Uncovering the True Impact of Your Advertising
Does advertising work? Of course, the answer is yes. But exactly how, and to what extent, are questions that have rarely ever been answered conclusively. And so, the challenge of ‘attribution’ long predates the digital era. By Paul R. - Senior Director, Strategy & Planning
Global video game revenue to reach $257 billion by 2028, outpacing combined revenues of other media types
Global revenue from video games is expected to climb by 6% annually to reach $257 billion by 2028, stealing revenue share from other media types, according to new research by Bain & Company. The global video game market reached $196 billion in 2023, generating more revenue than streaming and box-office sales combined.
Why Many Parents and Teens Think It’s Harder Being a Teen Today
There are big debates about how teenagers are faring these days. And technology’s impact is often at the center of these conversations.
78% of Hispanic Americans Prefer Streaming for Its Personalized and Diverse Content Options [REPORT]
LG Ad Solutions released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience.
No Messi, No Problem: How Leagues Cup 2024 Thrived on Social Media Without the GOAT
This North American soccer post is not about the GOAT but rather his absence. It’s about how an analytics-based, strategy-first, fine organic content-focused social media project was able to exponentially grow all Leagues Cup platforms in the last 30 days, despite facing the biggest challenge a brand-new sports property can encounter — missing its franchise star. And we’re talking about one of the biggest superstars of all time. By Marcos Peres - Social Media, Digital Content, Livestream & Communications Consultant | Leagues Cup Social Media Project Leader
Lopez Negrete Communications launches Influencer Proprietary Tool with Call to Action for Bilingual and Bicultural Creators to Join
Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. The tool currently houses over 600 Latino U.S.-based content creators.
A CMO Checklist for AI
No doubt by now you will have personally used ChatGPT or Microsoft's Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release when it came to market. New updates and alternatives are being launched on a weekly basis, with accelerated functionality and more precise applications to solve new problems. This pace of change is creating an entirely new paradigm.
AI and the Evolving Market Research Landscape [PODCAST]
In this episode of The New Mainstream podcast, Dan Comenduley, Senior Manager of Consumer Insights at UScellular, explores how AI can enhance consumer data collection while emphasizing the importance of preserving the human touch in research.
Google illegally maintains monopoly over internet search, judge rules
A judge on Monday ruled that Google’s ubiquitous search engine has been illegally exploiting its dominance to squash competition and stifle innovation, a seismic decision that could shake up the internet and hobble one of the world’s best-known companies.
Trend spotlight: What The Gauge shows us about media convergence
If you’re like us, you live for the details. There’s nothing like diving into the data and spotting a new opportunity before anyone else. But it can also be incredibly helpful to take a step back from time to time and look at the bigger picture. And when we look at the data from the past few months, one trend stands out: Television is now a converged experience.
“Tell Me Más” Podcast launches
Victor Cornejo, a 20-year veteran of the multicultural and inclusive advertising industry, has launched his new video and audio podcast, “Tell Me Más.” This podcast aims to amplify the voices and perspectives of first-generation, bilingual, bicultural Latinos in the United States, a group that is underserved and misrepresented in today’s media landscape.
Hispanics are less likely to be worries about AI [REPORT]
“Check out Amrak Solutions’ latest insight drop (via LinkedIn) where they delve into Hispanic sentiment regarding AI and other emerging technologies. Explore the optimism and excitement of the Hispanic community as they look towards the future.”
A CMO’s Guide to Unlocking the Potential of Human-Centered AI – Creating better experiences for consumers requires a human touch and an AI boost
As digital experiences continue to influence how brands interact with consumers, paradoxically, human experiences are more critical than ever to building the strong emotional connections required to secure purchase and loyalty.
