Digital

Marketers must diversify their ad investments across a wider variety of digital channels to keep up with today’s media consumption habits.

Now that we are well into the New Year, I thought it would be worthwhile to provide an update on the state of the Hispanic online market. Overall, the market continues to be rich and vibrant and the data points to a clear opportunity for online marketers in 2012.

As Facebook prepares for its long-anticipated initial public offering (IPO) and consumer fears mount over how their personal data could be used to subject them to greater volumes of more intrusive advertising, American and British consumers are warning of a major backlash as more than one in four (27 per cent) British and one in five (20 per cent) American consumers online would stop using a product or service – such as the social networking site – if they were subjected to too much advertising. DOWNLOAD InfoGraphic Here

Terra is launching a new interactive music platform today, March 7 featuring Locos Por Juana, the two-time Grammy-nominated bilingual Latin Band. Tune in today at 4:00pm ET on terra.com.

As TV networks struggle to find right balance between digital and traditional access to their content, new research from Knowledge Networks shows that online access wins favor with consumers in ways often overlooked by standard metrics.

Since 2000, the number of Americans with Internet access has more than doubled from 132.2 million to 274 million, according to Nielsen and NM Incite’s U.S. Digital Consumer Report.

Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this group—dubbed “Generation C” by Nielsen—is taking their personal connection—with each other and content—to new levels, new devices and new experiences like no other age group.

The devices that power our digital lives have undergone disruptive changes over the past several years. Smartphones have evolved from text-based communication tools to multimedia hubs. Ereaders and tablets have grown from cool ideas to transformative technologies. Televisions, game consoles and media players have gained internet connectivity, and with it, access to new worlds of digital content.

NBCUniversal’s Telemundo and iVillage announced they have joined forces to form a multi-platform destination, “iVillage Mujer de Hoy,” designed to reach the 16 million Latinas in today’s rapidly growing Hispanic digital marketplace.

Changes in US media consumption habits have brands reevaluating their multichannel marketing programs. Marketers continue to combine channels with the purpose of achieving maximum reach, but as multiple digital devices become staples of US daily life, traditional media such as TV, print and radio are no longer the only channels offering marketers mass exposure.

SONIC launched their new bicultural website, designed as customers were sitting in a car at their local SONIC. The website features a distinctly Hispanic flair while capturing the authentic dining experience that makes the popular destination unique in the restaurant industry.

comScore, Inc. released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead. DOWNLOAD Report Here.

Research from AT&T AdWorks conducted in September 2011 found a majority of marketers and agencies believe audience targeting will completely replace content targeting in the future. But at 60% vs. 40%, that view was far from universal.