Generation X—the first generation to grow up with PCs—are plugged in and media-savvy. For marketers, that means that while these 34- to 45-year-old consumers are heavy users of digital tools, they also watch more TV than any other age segment.
Digital
Consumers to Behavioral Advertisers: We Know You’re There.
Marketers may find themselves challenged to keep up with the ever-expending lexicon and targeting capabilities of display advertising, but not everyone needs to be well-versed in the inner workings of behavioral advertising to recognize its presence. US internet users are becoming aware of online behavioral advertising and are generally well-versed in key terminology, according to research from Harris Interactive.
Search and email still top the list of most popular online activities.
Search and email remain the two online activities that are nearly universal among adult internet users, as 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email. DOWNLOAD Report Here.
Accenture’s Global Content Study 2008.
The media and entertainment industry is facing its largest and most daunting transformation. As technology is enabling ubiquitous media, the audience is shifting its consumption habits. As this year’s Content Study shows, content creators and distributors are adapting.
Yahoo! Telemundo reveals BUZZ-worthy searches.
Yahoo! Telemundo announced its Top 10 Searches for February, which include the Top 10 overall searches, image searches and entertainment searches for the month.
