Digital
TelevisaUnivision Announces Leadership Transition in U.S. Advertising Sales
TelevisaUnivision announced that Donna Speciale will step down from her role as President of U.S. Advertising Sales and Marketing. Tim Natividad has been appointed as her successor and will assume the role effective June 9. Speciale will remain with the company during a transition period to ensure continuity.
Ágora Ñ Launches as the First Spanish-Language Artificial Intelligence Community in Miami
The official launch of Ágora Ñ, the first Spanish-language artificial intelligence (AI) community in Miami, took place at the AI Center of Miami Dade College. The event received a warm reception from professionals, entrepreneurs, and curious minds seeking to understand and leverage the potential of AI in their lives and careers.
Programmatic Transparency Benchmark: Q1 2025 Benchmark Findings [REPORT]
Launched in 2024, the ANA Programmatic Transparency Benchmark is a joint initiative by the Association of National Advertisers (ANA), TAG TrustNet, and Fiducia. It was created in response to the ANA's 2023 Programmatic Media Supply Chain Transparency Study, which revealed that 25 percent of open web ad spending could be better allocated. Q1 2025 Findings: Progress and Opportunity
Why C-Suite Execs Should Listen to Their Creatives on Generative AI
Around the world, talented creatives are considering, evaluating, and using generative AI (gen AI) for media content creation tasks, such as pre-visualization, virtual production, visual effects, and synthetic voice and music production. However, there is often a disconnect between executives and creatives regarding the adoption of gen AI tools.
The Digital Economy Surges to $4.9 Trillion, Supporting 28.4 Million Jobs Nationwide [REPORT}
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, released the fifth edition of its long-running economic research series, Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation, led by John Deighton, Harold M. Brierley Professor of Business Administration Emeritus, Harvard Business School.
MAGNA Media Trials and GSTV Reveal the Impact of Video On-the-Go in Driving Consumer Action [REPORT]
MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior. By connecting with people at moments of active decision-making, advertisers can drive real action, particularly for brands in verticals like dining and retail seeking to attract customers to their physical locations.
How AI will capture UXUI and, ultimately, you and I.
By Gonzalo López Martí - Creative Director www.LopezMartiMiami.com/ My prophecy is that AI will not engage us with epic content and/or spectacular special effects. Bombastic CGI, car chases, explosions, death-defying acrobatics have become too easy. AI will make all this undistinguishable from live action. It will render super productions obsolete and, consequentially, boring, trite.
Teens, Social Media and Mental Health [REPORT]
Most teens credit social media with feeling more connected to friends. Still, roughly 1 in 5 say social media sites hurt their mental health, and growing shares think they harm people their age
AI in Advertising: What AI Means for Advertisers Today
At the WFA’s Global Marketer Week, Ruben Schreurs, Ebiquity’s Group CEO, sat down with Adweek to discuss the growing role of AI in advertising.
Canela Media launches Club Canela In-App Rewards Program
Canela Media announced the launch of Club Canela, the first fully integrated in-app streaming rewards program of its kind, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences.
Internet Advertising Revenue Report: Full Year 2024 [REPORT]
Just released: IAB/PwC Internet Advertising Revenue Report: Full Year 2024. The digital advertising industry reached a record $259 billion in revenue in 2024—a 15% year-over-year increase, highlighting its ability to adapt to changing technologies and consumer behaviors.
TV or Digital: What’s winning global audiences?
The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While this digital surge has significantly impacted viewing habits, traditional media has proven resilient—especially broadcast television, which continues to draw substantial audiences for live sports, popular series, and local news.
Latinas in advertising: The untapped powerhouse agencies can’t afford to ignore [REPORT]
As a Latina who has worked in the Hispanic marketing industry for over 20 years, I have spent my career uncovering the potential of our market. And let me be clear—the opportunity is massive. The U.S. Hispanic market represents a $2.7 trillion economic force. Latinos account for 51% of the country’s population growth, and we are one of the most influential and affluent consumer groups. Even more striking? We are young—58% of U.S. Hispanics are under the age of 34.
How to Use AI to Improve Your Campaigns Now
There's so much justifiable teeth-gnashing in our industry these days. Whether it's programmatic campaigns landing on fraudulent or MFA (made for advertising) sites, similar campaigns delivering impressions on wildly objectional sites, as the Adalytics study just revealed, or verification companies somehow being unable to police these campaigns, despite sucking so much revenue from the ecosystem, buyers have a big problem. The really bad news is that publishers have an even worse problem.
2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment
People still want the TV and movie experience offered by traditional studios, but social platforms are becoming competitive for their entertainment time—and even more competitive for the business models that studios have relied on. Social video platforms offer a seemingly endless variety of free content, algorithmically optimized for engagement and advertising. They wield advanced ad tech and AI to match advertisers with global audiences, now drawing over half of US ad spending.1 As the largest among them move into the living room, will they be held to higher standards of quality?
Multicultural Marketing with Advanced Targeting Technology
New Majority Solutions and Mainkore Global, an AI-powered insights and media intelligence company have entered into a strategic partnership with aim to revolutionize how to engage audiences by combining New Majority’s expertise in multicultural marketing with Mainkore’s advanced targeting technology.
Gen Z Fashion Fans Outgrow TikTok: The Generation that Demands Authenticity and Credibility
A generation that is often viewed as impulsive, immature, and naïve, Raptive has proven with its new study, "DECODING GEN Z: The New Rules of Digital Trust and Influence," that gen Z has outgrown these stereotypes. Gone are the days of trendy, TikTok-influenced purchases, especially when it comes to fashion. Instead, gen Z are making informed purchases using the open web and turning toward authentic content creators with honest reviews and recommendations. For a generation that grew up in the digital age, it is more important than ever to gen Z consumers that the content they consume be trustworthy and credible.
Why First-Party Data Is Critical for Personalization (and Why Syndicated Data Alone Won’t Cut It Anymore)
In the age of hyper-connected customers and rising expectations, personalization is no longer a nice-to-have—it’s a baseline requirement. Brands are expected to understand who their customers are, anticipate their needs, and deliver the right message at the right time, through the right channel. And to do that, the kind of data you use matters—a lot. By Monique De La Rosa - Translating complex data into actionable, experience-led solutions -- architecting Personalized Interactions with Storytelling ... where Data Talks & Strategy Speaks
Positive Perceptions emerges as key attribute for Driving Brand Performance on Social Platforms [REPORT]
MAGNA and Pinterest release illuminating new research that explores the links between ad environment attributes and brand outcomes on social platforms. This study centers users’ emotions as core data to inform media planning and drive brand alignment. The robust research project measures brand impact, unconscious neuro-metric response, and sales impact through marketing mix modeling (MMM) to provide comprehensive insights for advertisers, who are relentlessly focused on KPIs and adapting to the changing media landscape.
