Federal Communications Commission’s Wireline Competition Bureau announced that funding through Stage 2 of the Uniendo a Puerto Rico Fund will result in all locations in Puerto Rico having access to fixed broadband service with speeds of at least 100 Mbps. And nearly one-third of those locations will have access to fixed broadband service with speeds of at least 1 Gbps.
Estrella Media announced that it has launched Estrella News, a 24-hour multiplatform news network, making it the first Spanish-language media company in the U.S. to provide news content in live digital and streaming format 24/7.
Geoff Ramsey of eMarketer discusses COVID-19’s effects on the industry, e-commerce, and mobile advertising
Changes necessitated by the pandemic may have altered TV advertising forever — marketers must adapt
Americans have complicated feelings about their relationship with big technology companies. While they have appreciated the impact of technology over recent decades and rely on these companies’ products to communicate, shop and get news, many have also grown critical of the industry and have expressed concerns about the executives who run them.
Entravision Communications Corporation and Cisneros Interactive announced that Entravision has acquired a majority investment in Cisneros Interactive. This investment deepens and enhances Entravision’s digital product offerings.
Estrella Media, Inc. announced the appointment of media industry veteran René Santaella as executive vice president, digital & streaming media.
In looking at how streaming video consumption has grown this year, Easter Sunday stands out as the peak streaming day that Nielsen has ever measured. From there, especially as stay-at-home orders eased and warmer weather came around, total media usage began to normalize. That doesn’t mean, however, that media consumption today looks like what it did before March, especially when you look at the video streaming space. In fact, Brian Fuhrer, SVP, Product Strategy at Nielsen, says the streaming enablement that took place during the stay-at-home periods was like multiple holiday enablement periods all at once.
While summer is still winding down, advertisers are shifting focus to executing holiday media plans. This season is typically the most important time of year for many businesses, yet early data expects this year’s retail sales to decline amidst the ongoing upheaval from the novel coronavirus (COVID-19), along with the challenges of digital disruption overall.
Seven best practices for getting the most out of today’s addressable, multi-everything mediascape
IAB’s sixth 2020 buy/sell-side survey sees the “light at the end of the tunnel” for digital advertising, according to media buyers and sellers. In short: Digital ad spend for 2020 is expected to end with a 6% increase versus 2019. The news, however, is dour for traditional media.
When an unprecedented global pandemic forced many countries, cities, states and provinces to take drastic and restrictive social distancing measures, consumers had to hunker down. Like elsewhere in the world, consumers in the U.S. had to quickly adapt to not being able to do the things that were normal aspects of daily life: dining out, catching a ballgame with pals that weren’t cardboard cutouts—even just running out for groceries.
The vast majority of digital display advertising in the US is bought and sold programmatically—that is, with automation, including programmatic direct setups and more traditional forms of real-time bidding (RTB). This year, these transactions will make up 84.5% of the digital display ad market.
Three vital aspects for marketers seeking better integrations and partnerships
ith so much of modern life occurring in the digital realm, more and more personal information is being captured online and traded between brands as a way to better understand their consumers. But what started as a way to make users’ lives easier by serving up convenient, personally relevant information has morphed into what’s perceived as a shady, underhanded economy of consumer data wheeling and dealing.
Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Ben Paro, Category Director of Sports and Gaming at MRI-Simmons, as he explains the rise of this unique and faithful segmentation. Tune in to understand the innovative entertainment that eSports is serving up- and the opportunities it gives brands and advertisers.
NGL Collective has announced a strategic partnership with Data Management Platform, INFINIA, to offer advertisers greater one-to-one brand connections with the digitally-connected U.S. Latinx audience.
Programmatic advertising has become a key element in most digital ad budgets for its scale and efficiency in targeting and placing digital advertising. As a result, more brands are bringing the management of programmatic in-house. This shift is changing the role that brands and agencies play in this arena and the structure of how they are managed.
Over-the-top streaming just had its largest quarter of growth in Q1 2020, yet many brands are having trouble finding success on this emerging platform or not investing at all. It is the fastest growing channel by ad dollars in the US and has recently gained the largest share in time spent viewing of any channel across all ages. The data shows OTT is changing the way consumers view video content and provides advertisers a familiar way to plan and reach them.
