Digital
Need to Know: How to measure digital audiences and campaigns
In a lot of ways, it’s similar: It involves panels, big data and technology to capture what people are doing online and who they are. As with TV, publishers use measurement to gauge the popularity of their content and value their ad inventory, and advertisers use it to verify that their campaigns are running and reaching their intended audience at the right frequency1.
AI Can Save Time, But It’s Not Saving Advertising
By James Avery Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won't necessarily revolutionize the advertising industry. The reliance on AI today is obvious in how quickly it has been placed on a pedestal of being a saving grace within the advertising industry.
Artificial Intelligence: Innovation in the Digital Video Era
In the ever-evolving landscape of the digital age, video production has undeniably become a foundational cornerstone of communication. Whether you're a content creator, a business, or an organization with a message to convey, video has revolutionized the way we share information and connect with audiences worldwide. But what's making this revolution even more exciting? The seamless integration of artificial intelligence (AI) into video content production. By Felix M. Mendez = Principal / Executive Producer - eContent Digital
How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias
The business landscape is evolving faster than ever through the use and implementation of artificial intelligence.
Transparency Gaps Are Leaving the Door Open to Bad Actors
While fraud still complicates the programmatic landscape, marketers armed with the right questions can navigate their way through
A New Digital Age Has Begun: Are You Ready for The Fourth Wave of Advertising?
I have to admit surprise at how generative AI has so quickly grabbed everyone's attention in 2023. Clearly, AI's growing importance in advertising is undeniable, and I look forward to how it will shape our industry in the coming months and years. At the same time, we are on the cusp of an important shift that I predict will have more immediate consequences for our business.
Advertising Industry Launches New Initiative To Expand & Standardize Privacy Protections Through Responsible Online Advertising Practices And Enhanced Advocacy
Leaders of the U.S. advertising industry launched a new initiative to boost privacy protections and choices for consumers through evolved and enhanced industry data privacy principles for responsible online advertising practices and to renew their commitment to enacting preemptive, federal privacy legislation.
Mercedes Delgado promoted to CRO of Univision Miami
Univision Miami announces the appointment of Mercedes Delgado to Regional Chief Revenue Officer for the Miami Region. Under this capacity, Mercy will lead all facets of the region’s sales operations, inclusive of its multimarket unit and local sales teams for both TV and Digital, in addition to radio for the Miami market.
Connected Consumer 2023 [REPORT]
The 2023 Connected consumer survey explores device usage as a gateway to meaningful connections, better health, safer homes, and valued virtual experiences. This year, consumer concerns around digital fatigue, well-being, and data privacy and security persist, while the “just right” balance between virtual and physical worlds remains elusive. Tech companies that help consumers find that balance will likely benefit. .
2023 U.S. Latinos in Journalism [REPORT]
The 2023 LDC-NAHJ U.S. Latinos in Journalism Report focuses on U S Latino representation in the American English-language journalism industry The report aims to raise awareness, promote the inclusion of Latino journalists and executives, and drive industry growth The report reveals alarming gaps in U S Latino representation in broadcast news, cable news, print newspapers, and digital news.
Trade Groups define “MADE FOR ADVERTISING” websites
A consortium of marketing and advertising trade organizations released a detailed definition of so-called “Made for Advertising” websites that the ANA said in a recent report comprise 21 percent of impressions and 15 percent of ad spend.
Marketers Balance the Promise and Peril of Generative AI
While juggling concerns such as the volatile economy and the increasingly complex management of customer relationships, marketers now have the added responsibility of figuring out how to harness the power of the hottest technology around — generative AI — while confronting the myriad challenges it presents. AI has ignited great enthusiasm among many brand managers who envision it as a vehicle to make their work more efficient, innovate new kinds of ad content, and improve the all-important customer experience. Yet making it a part of their day-to-day operations remains a work in progress.
mitúTV App launches on Comcast Entertainment Platforms
Beginning September 15, the mitúTV app will be available on X1 and Flex. It will offer viewers more than 120 hours of original programming directed by Latinos. Likewise, mitúTV will offer hit series from Latino creators such as Inland Entertainment Network, Digital Bodega, and the Immigration Archive Project.
Worried About the End of the Cookie? Turn to Your Own Data
As we countdown to our last year with browser cookies, many marketers are still concerned about achieving marketing performance in a post-cookie world.
A Major Shift Is Coming to the Digital Ad Industry: Are You Prepared?
The foundational business model of the ad-supported internet, which revolves around offering free content in exchange for behavioral tracking, is undergoing a dramatic transformation. Over the past two decades, the focus of digital advertising has been on targeting individuals to deliver increasingly personalized and relevant ads. This has created a vast and intricate infrastructure for tracking people's online behavior.
The Importance of All-Party Data in a Cookieless World
Why brands need to leverage third-, second-, first-, and zero-party data to overcome a shifting marketing landscape
Bilingual U.S. Hispanic Speakers More Likely to Pay for Popular Streaming Services Compared to Spanish-Only Speaking Counterparts
App Science announced that it has released audience insights comparing bilingual and Spanish-only U.S. Hispanic streaming audiences. The findings in the Report provide unique analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique preferences among Hispanic subgroups, providing audience data to help brands deliver a more targeted, relevant message within their ads to these audiences.
Streaming Reaches Milestone as Top Choice for U.S. Hispanic Viewers; Spanish-Language Dominant Audiences Continue to Embrace Broadcast Television [REPORT]
Nielsen released new data showcasing a milestone among U.S. Hispanic audiences. Hispanic adults' total time spent on streamed content surpassed 50% (50.7%) in July 2023, which is 13% higher than the general population at 37.7%. Spanish-language dominant viewers continue to turn to broadcast channels, at just under 30%. In a new report, Hispanic Audience in Focus: Trust in media - the key factor driving the shift to streaming, Nielsen found that trust plays a pivotal role in steering Hispanic audiences toward streaming platforms. In a recent Hispanic sentiment study,1 more than half of Hispanic audiences indicated that quality and trust in media content are very or extremely important.
Will AI boost DEI efforts in advertising or destroy them?
Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and easily rent a minority. If you were a multinational corporation who’d realized, in a panic, that your conference panel or client meeting consisted entirely of white men, you could go on my site and, with just a couple of clicks, order the minority of your choice to make your organization look more woke. It was like an Uber for diversity.
State of Play Report [ REPORT]
Nielsen released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape highlighting data and insights from Gracenote, Nielsen’s content solutions business unit. The new report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers who now spend 10.5 minutes per session deciding what to watch.
