Digital

The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.

As brands seek to more efficiently connect with consumers, understanding campaign performance across TV and digital has become essential to allocating advertising investments across platforms.

As a medium, digital audio — more specifically, podcasts — continue to experience meteoric growth.  

Bottom line time: If you don’t have Hispanics in your audio media plan, you’re missing out.

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

Attracting local advertisers to traditional media is harder than ever, thanks to the growth of digital media solutions. How can radio stations, in particular those targeting Hispanic consumers, win over some of those advertisers with its own digital offerings? That’s exactly what Armando Guerrero, of digital ad agency Ntooitive, discusses in this all-new Hispanic Radio Podcast with host Adam R Jacobson.

The enterprise is entering a new “post-digital” era, where success will be based on an organization’s ability to master a set of new technologies that can deliver personalized realities and experiences for customers, employees and business partners

As part of our continued effort to simplify video and educate the advertising marketplace about the growth and value of video, the IAB Video Center of Excellence has created this “Video Landscape Report.”

What motivates consumers?  Video consumption has never been more fragmented. As pay TV subscriptions continue to decline, they are replaced by a number of live and on-demand streaming options that continue to grow by the day. Viewers can use a dizzying array of services to create their own consumption “nirvana.” However, there is bound to be an upper limit on both how many different services a consumer is willing to pay for and how much time she has in the day to consume. This leads some in the industry to believe the growth in content and platforms may not be sustainable over the long term.

Over the past few years, deep learning has gone from an esoteric branch of AI, focusing on theory, to being so mainstream that even an actress from Twilight has published an academic paper on it. This rise of deep learning over traditional machine learning methods has also led to the creation of a host of new platforms designed to help businesses improve work and work flow.

The younger the shopper, the more likely they will embrace retail technology, right? Not necessarily.

Digilant released a Top Programmatic Media Buying Trends of 2019 infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year.

In an era of rapid technological change, digital identification provides a significant opportunity for value creation for individuals and institutions.

Just because everyone’s thinking about 5G doesn’t mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you’d attended CES where it was a hot topic. For those of you not lucky enough to be one of the 180,000 attendees, here’s a quick primer, along with a look at its marketing potential.

Recently a client asked how various digital behaviors impact brand equity. Answering this question is challenging; not just because of the widely varying forms of digital behavior, but because that behavior can both influence equity and be influenced by it.  by Nigel Hollis

Cries for greater transparency and advertising accountability got louder in 2018. In 2019, the call to arms must be answered. Marketers failing to do so won’t just be causing a further rift between themselves and their customers—they’ll be setting themselves up for failure.

Primo TV (Vme Media Inc.) and Platinum Films have announced the launch of “Realm Runner” a new thrilling endless runner game for the hit series Matt Hatter Chronicles.

Univision Communications Inc. announced the launch of a slate of new local news apps in Los Angeles, New York, Miami, Houston, Dallas, Chicago and the Bay Area.

Audio.ad, a Cisneros Interactive company specializing in digital audio advertising solutions for Latin America and the U.S. Hispanic market, Adsmovil, Audio.ad’s commercial representative for the U.S. Hispanic market, and Quriously, presents the study, “The State of Digital Audio in the US Hispanic market,” to analyze the digital audio consumption habits of Spanish speakers living in the United States.

While more and more Americans are watching video content – TV shows, movies, and short video – on their smartphones, new research from MRI shows that video remains a highly social medium.