Digital

Impremedia has designated Iván Adaime as its new CEO, effective December 10th, 2018, replacing Gabriel Dantur, who will return to LA NACION, Impremedia’s parent company, where he will bring his significant expertise in digital transformation and change management.

MundoHispanico.com announced an exclusive partnership with auto expert Al Vázquez to bring the website’s visitors auto reviews and video content to facilitate their buying decisions.

There is no doubt that the plethora of convenience metrics offered by digital media is focusing marketing attention on the here and now, often to the exception of longer-term outcomes. But there is actually no reason why digital media cannot be used for brand-building.  by Nigel Hollis

NBCUniversal Telemundo Enterprises announced the promotion of Romina Rosado to Senior Vice President, Digital Media. In addition, Borja Perez moves to the revenue monetization division as Senior Vice President, Revenue Strategy and Innovation.

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Two-thirds of all money spent on advertising in digital media in 2019 (65%) will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion programmatically next year — projected to reach $98 billion in 2020, when 68% of digital media expenditure will be earmarked for programmatic trading.

Univision Creator Network (UCN) announced the signing of YouTube beauty creator Kathleen Fuentes, KathleenLights.

It’s been almost two years since Marc Pritchard, Chief Brand Officer of Procter & Gamble, told the digital advertising industry to clean up its act. The e, currently the world’s second largest CPG company, was tired of what he perceived as massive waste in the digital advertising supply chain. He was referring to the lack of transparency between advertisers and digital agencies and the alphabet soup of ad-tech players that created complexity without always clearly defining value.

This paper focuses on the role and effectiveness of premium multi-screen video – the professionally produced content of multi-screen Television and Cinema.

There’s good news for multicultural millennial men, whether they’re cord cutters, skinny bundle subscribers, mobile entertainment consumers or just guys who love action: DangerTV.com is offering more than 800 hours of free streaming danger and adventure programming from around the world along with hundreds of short form stories.

Vertical3 Media, the Miami-based digital advertising and marketing agency, announced today that it is launching a new division, Vertical3 Travel, to boost the already booming hospitality and travel sector in Miami.

The Hispanic Information Technology Executive Council (HITEC) announced its prestigious list of the 100 most influential Hispanic leaders in technology.

While many people understand that advertising is a necessary burden that comes with viewing free content, the current state of digital advertising is still annoying a lot of folks, according to several studies.

A clear playbook is emerging for how to integrate and capitalize on advanced technologies—across an entire company, and in any industry.

Marketers’ uptake of artificial intelligence (AI) is poised to grow as more companies invest in the emerging technology.

The Interactive Advertising Bureau (IAB)  released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT).

U.S. Hispanics share social media content five times more often than non-Hispanic Whites. The infographic below provides a snapshot of how Hispanics use social media and the internet to stay connected to information, brands, and their communities.

Video.  Such a short word and yet it’s been at the center of much media discussion over the years; especially in the digital media landscape.  What’s the power behind this medium?  What makes it essential in 2018 and a vital resource for today’s marketer?  We’ve all heard the age-old statements before… “Video Everywhere,” “Power of Sight, Sound and Motion,” and don’t forget “Content is King!”  Then there’s the different types of video: “in-stream” and “out-stream”, “pre-roll” and “mid-roll.”    By Ben Leff, COO of NGL Collective

The use of digital technology has had a long stretch of rapid growth in the United States, but the share of Americans who go online, use social media or own key devices has remained stable the past two years, according to a new analysis of Pew Research Center data.

Podcasting is a major force at work in audio; one that shows no signs of slowing down as it gains steam among the masses.  Everyone is talking about it.