Digital

Live TV isn’t dead yet but it’s taken a major hit across all viewing audiences, according to a new study released by ThinkNow, a technology driven cultural insights agency.

In anticipation of this week’s 2018 FIFA World Cup Russia™ kickoff, Telemundo Deportes, NBCUniversal Telemundo Enterprises’ sports division, announced digital activation plans and partnerships ensuring the most complete, digital and linear tournament experience for all fans. In addition to the Spanish-language live streaming of all 64 World Cup matches on Telemundo Deportes En Vivo and the NBC Sports apps, new digital initiatives surrounding the network’s coverage of the tournament will include a full-service virtual reality experience, which will be available on the Telemundo Deportes VR App, World Cup highlights customized with musical GIFs through Gifnote.com, a soccer Emoji keyboard with Sportsmania, GOAL! SHOOTOUT – for the Instant Games platform on Messenger and Facebook and an interactive bracket (or “quiniela”) experience.

U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over $169 million in 2016, according to the latest IAB/PwC Podcast Advertising Revenue Study for full-year 2017 released by the Interactive Advertising Bureau (IAB) and conducted by IAB and PwC US. The research predicts even stronger returns in the years ahead, forecasting that podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017.

Mobile checkout is shaping up to be a big theme in 2018, but some restaurants are implementing digital kiosks in addition to offering mobile ordering apps. It’s just one more option for customers to choose from in an increasingly consumer-focused world.

Telemundo, the exclusive Spanish-language home of the 2018 FIFA World Cup RussiaTM, and Google announced a partnership that will bring Telemundo’s Spanish-language World Cup content to Google and YouTube for soccer fans across the U.S.

NGL Collective announced an exclusive partnership with YoAmo Media, a Latina media platform,in Spanish. NGL will be exclusively representing YoAmo in the U.S. Hispanic market, where it will serve as the centerpiece of NGL’s newly launched ELLA (Exclusive Latina Lifestyle Access) platform, dually leveraging NGL’s massive video scale and award-winning in-house production studio to U.S. advertisers.  

  By Gonzalo López Martí  –  Creative director, etc  / LMMiami.com

• Imagine you brand organically integrated into the official virtual reality channel of Real Madrid F.C.
• Imagine an immersive behind-the-scenes experience roaming the field, the stands and the corridors of the emblematic Santiago Bernabéu Stadium during game day.
• Imagine having access to Real Madrid’s social feeds reaching more than 560 million fans around the world.
• Imagine no more: it’s a done deal.

Apps have been shown to be responsible for more sales than the mobile web—and even desktop, which would imply that buyers via app are valuable. But how many US consumers use retail apps?

Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising’s ability to truly deliver against its great promise: to create seamless, personalised experiences online, in the crucial moments that matter between people and brands.  And perhaps this lack of confidence is justified: most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consensus is that poorly executed digital advertising is driving the trend.

Leaders have followers, and nowhere is that more evident than the global eCommerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50 percent of the nearly $500 billion spent by North American consumers online.

When IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US.  This represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined).

The entire digital ecosystem is in crisis—a crisis of trust.

The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use of augmented reality (AR), is quickly gaining traction according to a new report released by The Boston Consulting Group (BCG). The report is titled Augmented Reality: Is the Camera the Next Big Thing in Advertising?

Affluent U.S. Hispanics Drive Daily Usage of Top Social Media Platforms

The proliferation of both video platforms and video content has consumers frustrated and unnecessarily struggling to find what they want. And with user experience at the forefront, content providers, media distributors, and tech companies are being forced to improve the discovery, personalization, and “stickiness” of their content.

During its Upfront presentation to advertisers, NBCUniversal Telemundo Enterprises announced new multi-platform partnerships with E!, Hulu, and SportsManias, anchored on original content co-creation and scalable co-distribution.

As the network recognized for redefining Hispanic media and keeping pace with the evolving media consumption habits of today’s Hispanics, NBCUniversal Telemundo Enterprises announced an extensive programming lineup for the 2018-2019 television season featuring more than 950 hours of new series and multi-platform original content.

A recent study by the IAB UK is simply titled ‘Digital Ad Effectiveness’ and the analysis, which references work conducted by Kantar Millward Brown among others, finds that digital is indeed effective. So how come TV, radio and other studies find digital to have a weaker influence? Is it simply a matter of biased research?  by Nigel Hollis

According to Asian-Americans: Digital Lives and Growing Influence, a Nielsen report released, Asian-American consumers are growing faster than the general population and maintaining income and education rates higher than any other racial or ethnic group. Asian-Americans continue to make gains as tech-enabled influencers with unlimited potential. As the fastest growing ethnic group, Asian-Americans’ consumer buying power has grown exponentially to $986 billion, up 257% since 2000, versus 97% for the total U.S.