Netflix, Hulu, Amazon Prime, YouTube… if you’re not tapping into Streaming Video on Demand (SVOD), you’re missing out on a huge opportunity. According to a 2017 study conducted by Fluent LLC, SVOD usage has surpassed cable, with 67 percent of U.S. internet users streaming video on demand, versus 61 percent who are consuming through cable. And according to Cord Cutter News, over 9,000 Americans are ditching cable each day. By: CMC Research Chair Nancy Tellet
Working in advertising isn’t enough to prevent a person from becoming fed up with the ads they see.
The promise of digital marketing is very exciting: delivering the right message to the right person in the right place and at the right time. In marketers’ quest for this holy grail, much attention and budget has been focused on the media side of the equation (i.e., the person, time, and place).
Audience attention is precious and elusive. What role does video play in the overall entertainment experience? What are the emerging forms of revenue for content providers? How do viewers discover, purchase, download and stream videos and movies? Which devices are used to access content?
The digital landscape is primed with opportunities to reach the growing multicultural segment, but are today’s targeting methods evolving with these audiences?
NGL Collective announced it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). TAG is the leading global certification organization dedicated to fighting criminal activity and increasing trust in digital advertising.
Artificial intelligence has already transformed everything from the IT department to the customer service experience, and now, machine learning is on track to completely change the ways we think about ad creative.
In the latest episode of “Behind the Numbers,” eMarketer’s Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.
OTT may be the messiah of modern media. More than half of 22-54 year olds didn’t watch paid TV in 2017, according to a marketing agency study. The shift from traditional broadcast, or cable viewing, to more fluid, video-based behaviors is swiftly making its mark. This year, 90 percent of Millennials claimed they regularly binge-watch. The thirst for entertainment on-demand is strong and growing. But what’s behind it? Simplicity and customization. The leaders of effortless entertainment — Netflix, Amazon and Spotify — all share a common mission to make people’s daily lives better by surrounding them with what they need, at the moment they need it, through a personalized entertainment experience.
Univision Digital unveiled its digital and social programming for the 11th edition of “Nuestra Belleza Latina” (Our Latin Beauty or NBL) designed to bring the audience closer to the reality competition than ever before.
54% of U.S. teens say they spend too much time on their cellphones, and two-thirds of parents express concern over their teen’s screen time. But parents face their own challenges of device-related distraction.
Noticias Telemundo announced it has named Romina Rosado as Senior Vice President of Digital News, effective immediately. She will be based in Miami at the company’s new headquarters, Telemundo Center, and will report to Luis Fernández, Executive Vice President of Network News, Telemundo Networks.
Growing faster than the general population and maintaining income and education rates higher than any other racial or ethnic group, Asian Americans continue to make gains as tech-enabled influencers with unlimited potential. Asian Americans have the added advantage of maintaining ties with brands based in their native countries that are global leaders in smartphone manufacturing, social media and online commerce.
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.
AdsWizz announced that Univision Communications Inc. (UCI) has partnered with AdsWizz AudioMax platform to power programmatic ad buying for Uforia, its radio and music streaming app for Latinos.
Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset, says Barry Levine on July 24. Just as marketers have learned when a project should employ a website and when it should utilize an app, so they are beginning to understand when to choose AR or VR.
Rising internet penetration, denser urban locations, faster paced lifestyles and challenging working hours are adding more and more layers of complexity to consumers’ lives. According to the World Health Organization, “workplace stress is the health epidemic of the 21st century,” and multiple agencies have tracked the steady rise of anxiety related illnesses around the world. Consumers are feeling more stretched than ever before, and are increasingly striving for convenient solutions which help to simplify their busy lives.
New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
YouTube announced its first-ever Spanish language YouTube Originals projects in development.
