By Gonzalo López Martí – Creative director, etc / LMMiami.com
Apps have been shown to be responsible for more sales than the mobile web—and even desktop, which would imply that buyers via app are valuable. But how many US consumers use retail apps?
Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising’s ability to truly deliver against its great promise: to create seamless, personalised experiences online, in the crucial moments that matter between people and brands. And perhaps this lack of confidence is justified: most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consensus is that poorly executed digital advertising is driving the trend.
Leaders have followers, and nowhere is that more evident than the global eCommerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50 percent of the nearly $500 billion spent by North American consumers online.
When IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.
Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US. This represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined).
The entire digital ecosystem is in crisis—a crisis of trust.
The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use of augmented reality (AR), is quickly gaining traction according to a new report released by The Boston Consulting Group (BCG). The report is titled Augmented Reality: Is the Camera the Next Big Thing in Advertising?
Affluent U.S. Hispanics Drive Daily Usage of Top Social Media Platforms
The proliferation of both video platforms and video content has consumers frustrated and unnecessarily struggling to find what they want. And with user experience at the forefront, content providers, media distributors, and tech companies are being forced to improve the discovery, personalization, and “stickiness” of their content.
During its Upfront presentation to advertisers, NBCUniversal Telemundo Enterprises announced new multi-platform partnerships with E!, Hulu, and SportsManias, anchored on original content co-creation and scalable co-distribution.
As the network recognized for redefining Hispanic media and keeping pace with the evolving media consumption habits of today’s Hispanics, NBCUniversal Telemundo Enterprises announced an extensive programming lineup for the 2018-2019 television season featuring more than 950 hours of new series and multi-platform original content.
A recent study by the IAB UK is simply titled ‘Digital Ad Effectiveness’ and the analysis, which references work conducted by Kantar Millward Brown among others, finds that digital is indeed effective. So how come TV, radio and other studies find digital to have a weaker influence? Is it simply a matter of biased research? by Nigel Hollis
According to Asian-Americans: Digital Lives and Growing Influence, a Nielsen report released, Asian-American consumers are growing faster than the general population and maintaining income and education rates higher than any other racial or ethnic group. Asian-Americans continue to make gains as tech-enabled influencers with unlimited potential. As the fastest growing ethnic group, Asian-Americans’ consumer buying power has grown exponentially to $986 billion, up 257% since 2000, versus 97% for the total U.S.
Fifty-nine percent of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since 2016, according to the “Digital Content NewFronts: 2018 Video Ad Spend Study”. Furthering the trend, more than 50 percent of buyers plan to increase digital and mobile video spending in the next 12 months, with the additional spend primarily coming from expanding budgets.
Here, Duncan Southgate, Global Brand Director, Media, explains why marketers should always look beyond simple, generic rankings when deciding which media channels to use.
For Millennials and most modern consumers, television has been a key part of our daily lives — whether it’s looking forward to relaxing and watching a show after a long day at work or cheering on a favorite sports team during the playoffs. However, the rise of technology has changed the way people consume visual content, making it tough for television to compete with the digital world. Could television really be dying a long, slow death? Here are four reasons why digital media is causing the death of television and why marketers should ditch television for digital media.
Whether they’re catching up on the news in the car or tuning in to true crime on the treadmill, chances are US consumers are listening to a podcast.
Despite the headlines about digital disruption in financial services, big banks are actually holding their own. Globally, financial-services revenues have grown 4 percent annually over the past ten years (thanks largely to growth in emerging markets), and fintech start-ups and large tech companies have so far captured only tiny slivers of market share.
According to a new study from the Chief Marketing Officer (CMO) Council, news coverage about inaccurate, questionable and false digital media reporting measures have already caused 21 percent of marketers to pull back on advertising spend. More than 70 percent of brand leaders admit that negative news headlines have had an impact on budgets.
