Digital

Gender stereotyping in advertisements is a common tactic used for many brands and products to portray their target audience. Whether it’s the strong, luxurious shampoo that only features women with beautiful, long hair in their commercials or the newest camping gear that only shows a male on the packaging. Brands are consciously choosing to highlight and promote to one gender over the other. Are consumers aware of this gender stereotyping? Do they like having products for one gender over the other? Should the advertising industry even contribute to gender stereotyping?

The 4A’s, ANA, and IAB joined together today to propose an industry-wide self-regulatory system that would banish the most offensive advertising formats from the internet.

Last week Kantar Millward Brown hosted a webinar titled ‘Create Digital Ads that Drive Brand Growth’. Tip number one was to “Make people feel something” and tip number two is the closely related “Stand out at the start”. Yes, with digital video you have to engage those emotions quickly.  by Nigel Hollis

While computer scientists have been touting artificial intelligence (AI) for more than half a century, the technology is just starting to reveal its potential. In spite of the hype, machine learning, deep learning, computer vision and natural language processing have quietly become entrenched in many people’s daily routines.

Facing OTT competition, traditional providers add streaming, soup up set-tops.  By: George Winslow / Courtesy of MultiChannel News and Broadcasting & Cable

We are at the cusp of a major revolution from mobile to immersive computing. Last year was seen as the dawn of a third wave of devices employing augmented and virtual reality (AR and VR), which define the two spectrums of immersive technology that could replace mobile computing.

This could be a daunting headline: “TV advertising hasn’t yet seen real competition from digital.”  by Wayne Friedman

The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age.

The Univision Creator Network (UCN) launched five digital shows for the new Facebook platform for shows, Watch, featuring hugely popular Hispanic creators in scripted comedy series.

A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022.

New survey and ethnography research released by Omnicom Media Group agency Hearts & Science revealed that 66 percent of TV and video content consumed by combined Millennial and Gen X (MGX) audiences is not being captured by current media measurement platforms.   

New research from Salesforce finds that many consumers, particularly millennials, are open to artificial intelligence (AI) or other shopping-related technologies that help streamline the retail experience, like the ability to search for merchandise in a store using an image and then receiving product recommendations based on the attributes of that image.

H Code Media announced the addition of three new positions to help strengthen the company’s leadership team. The three new hires include President, Tony Gonzalez, Director of Data Science, Dr. Ramon Cendejas and Head of East Coast Sales, Blake Belanger.

reVolver Podcasts and Univision Communications Inc. (UCI) announced a strategic partnership to bring listeners and partners more exclusive Spanish-language audio content and expanded advertising opportunities.

Today, the explosive growth of new digital content available via online video distribution networks such as YouTube competes directly with traditional broadcasting creating a new connected landscape with data at the center. With this shift in industry competition, media and entertainment companies aim to maximize content investment and return while providing a differentiated and exceptional customer experience.

I was chatting with a friend of mine the other day and he suggested that pre-roll ads on YouTube were getting longer. Then he suggested that this was part of a deliberate program to inure people to watching ads on digital devices. I have to admit I found both claims surprising but maybe he is right?  by Nigel Hollis

Capgemini announced the findings of “Turning AI into concrete value: the successful implementers’ toolkit,” a study of nearly 1,000 organizations with revenues of more than $500m that are implementing artificial intelligence (AI), either as a pilot or at scale1.

In a media landscape that continues to be transformed by the confluence of technological innovations and consumer behavior shifts, one thing is clear, the general notion of a video consumer is in the midst of a rewrite.

Many are pressing play, but who’s willing to pay? In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.

How do kids today use digital media, and what does it mean for the future of digital media and marketing? eMarketer’s Mark Dolliver and Jennifer Pearson offer data and insight about the intersection of children and media.