Hispanics are eager to experience virtual and augmented reality
Digital
Cultural Relevance Will Be Key To Connecting With Hispanics Via VR
Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect
Contrary to popular belief that technology has a negative impact on family relationships, new research from Ipsos Connect reveals that technology has created more opportunities for families to consume content together.
Suñol named VP of Telemundo News Digital
In this role, Suñol will be responsible for growing the Telemundo News digital operation and increasing integration between the Telemundo News division and its digital team. Suñol will also oversee the creation of original digital content in Spanish and English.
Five Tactics Can Persuade 2/3 of Consumers Using Ad Blockers on Their Computers to Turn Them Off [REPORT]
The Interactive Advertising Bureau (IAB) released “Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back,” a research report that shows two-thirds of U.S. consumers using ad blockers could be convinced to uninstall their ad blocking software on their computers.
YouTube Spaces and Telemundo partner to bring production resources to creators in Miami
YouTube Spaces and Telemundo announced a partnership to bring a YouTube Pop-Up Space to Miami at Wynwood Warehouse Project on July 26-28, 2016. Telemundo will be the broadcast network partner at the three-day event that will bring together YouTube creators and Telemundo stars to generate original content.
TAG launches era of transparency in digital ads
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, opened a new era of transparency in digital advertising as it announced the first hundred companies to be approved for participation in the TAG Registry.
Verizon to acquire Yahoo’s operating business
Verizon Communications Inc. and Yahoo! Inc. announced they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion in cash, subject to customary closing adjustments.
Digital Divide Narrows for Latinos [REPORT]
The long-standing digital divide in internet use between Latinos and whites is now at its narrowest point since 2009 as immigrant Latinos and Spanish-dominant Latinos make big strides in going online
Marketers Find Ad Clutter Challenging
Many marketers are faced with hurdles when it comes to digital advertising in a multiscreen environment. Ad clutter and creative quality are just some of the challenges they’re looking to overcome.
Quality Branded Content Outperforms Pre-Roll Advertising [INSIGHT]
Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology.
People en Español adds to team
Chris Mancivalano recently joined People en Español (PESP) as the new Associate Marketing Director in July. Shirley Velasquez has become the new Digital Executive Editor of Peopleenespañol.com. In addition, Entertainment Editor Carole Joseph has been promoted to Deputy Digital Executive Editor.
Kenny Mitchell’s Playbook for Digital Innovation
Kenny Mitchell likes to keep Gatorade’s marketing at the top of its game. As head of consumer engagement, he oversees Gatorade’s integrated marketing efforts, including advertising, branded content, digital, social media, and public relations. By Molly Knol, senior manager, committees and conferences at ANA
TV Outperforms Digital Platforms in Viewer Ad Attention & Recall
The study, conducted by Hub Entertainment Research, was designed to compare viewing of TV shows and advertising across screens to determine whether engagement and recall differ among platforms, and to identify the drivers that have the greatest impact on the viewing experience.
Sanchez joins Telemundo 40 Rio Grande Valley
Telemundo 40 Río Grande Valley / KTLM announced that Carlos Sánchez has been named Video Journalist for Noticias Telemundo 40 at 10 PM.
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness [REPORT]
The research demonstrates that premium publisher do drive higher brand lift effectiveness due in large part to the ‘halo effect’ of the contextual environment in which ads are seen.
Personett named SVP of Integrated Marketing Solutions for Entravision / Denver
Entravision Communications Corporation announced the promotion of Sheryl Personett to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Denver, Colorado, effective immediately.
When Views Mean Less, Engagement Matters More
The weakness in view count as a success metric is especially true with the coveted teen, “digital native” demographic.
Adaptable Data Maturity Model For Brands, Agencies, Publishers & Data Providers [REPORTS]
The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data usage sophistication, guiding further investment, implementation, and strategy.
SBS’s LaMusica and Bunim/Murray Productions announce Content Development Agreement
Spanish Broadcasting System announced that it has entered into a strategic content development agreement with Bunim/Murray Productions to develop and produce digital content optimized for LaMusica
Programmatic Video: A Spectrum of Automation [GUIDE]
Programmatic Video: A Spectrum of AutomationProgrammatic is a term that’s used frequently by digital marketers, but there is still a lot of confusion around how to differentiate one programmatic solution from another, specifically as it relates to digital video.
