The annual Internet Trends report by Mary Meeker is considered one of the report to read regarding the tech industry.
Digital
Internet Trends 2016 [REPORT]
The State of the Media Industry 2016 [REPORT]
Ooyala’s new report shows that everyone is a producer now—and that speed and mobility loom larger than ever in the digital future
Generation #Hashtag Ascendant: Think Native Digital First [REPORT]
Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services.
Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset [REPORT]
A new white paper from The CMO Club in partnership with MediaMath makes the point that CMOs are increasingly adopting a programmatic marketing mindset vs. a programmatic advertising one. What does that mean?
What’s The Best Time Of Year To Release Video Campaigns?
Many factors influence the decision of when to release a new online video ad campaign and the type of media schedule to use when promoting it. A brand’s goals, budget, industry, competitors, and the current state of the online video environment should all influence the strategy.
What Concerns Advertisers About Digital Media Buying?
Both brand marketers and media agencies have concerns when it comes to their digital media buying and planning. According to April 2016 research, click fraud and viewability are a significant worry for both.
BRC Group Announces the Launch of JUGOtv
BRC Group, owners of Alianza de Futbol, announced the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans.
Interactive Content Commands Content Marketing, Paid Social Channels
More than two-fifths of media and audiovisual executives in the US are creating interactive media content for content marketing, according to March 2016 polling. Nearly the same number are working on interactive content for paid social media campaigns.
NGL MEDIA a programmatic Premium Video Supplier
NGL Media, a Latino video marketing solutions company co-founded by CEO, David Chitel, and actor John Leguizamo, has become the leading Hispanic programmatic premium video supplier in the industry servicing Fortune 500 advertisers, DSPs and Agency Trading Desks alike.
Even During TV Time, Digital Devices Play Prominent Role
Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates.
Media, Entertainment Marketers Ramp Up Digital Efforts
The US media and entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising in 2016. eMarketer expects this investment to grow to $11.52 billion by 2020.
Sourced traffic can spark Big Trouble for Marketers
Sourced traffic in the digital media ecosystem poses serious problems for advertisers, especially in the areas of transparency and ad fraud, according to a new study by the ANA (Association of National Advertisers).
CMO One-to-One: Ensuring Brands’ Video Ads Are Seen Across Screens as TV, Digital Converge
Extreme Reach is an enterprise software company that helps clients leverage video assets across linear TV and digital video. eMarketer’s Patricia Orsini spoke with Melinda McLaughlin, CMO of Extreme Reach, about how the company helps clients make sense of and use technology to ensure their ads reach consumers in the most targeted and efficient way.
Univision partners with AOL on programmatic
Univision Communications Inc. (UCI) announced the selection of AOL to support the company’s linear programmatic TV ad buying efforts.
NBCUniversal Telemundo Enterprises announces Digital Partnerships
Peter E. Blacker, Executive Vice President of Digital Media and Emerging Businesses for NBCUniversal Telemundo Enterprises, announced a number of cutting-edge digital initiatives with industry leading content creators Mashable, Vox, Tastemade, Buzzfeed and Wise Entertainment.
Original Digital Video Programming Audience Grows to 63 Million & Median Income Increases [REPORT]
The study shows that half of younger males (18-34) say they tend to remember ads in original digital video more than they did a year ago (31%). The same holds true for a greater percentage of the overall original digital video audience (38% vs. 29% a year ago).
#TotalMarketTalk – Ana Flores & Roxanna Sarmiento, Latina Bloggers Connect
Welcome to the 8th episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Ana Flores, CEO & Founder and Roxanna Sarmiento, COO & VP Client Services of Latina Bloggers Connect.
How Often Do Women Interact with Brands Digitally?
Three-quarters of US female social media users visit brand websites, apps or social media accounts at least a few times a week, according to February 2016 research. Almost a third do so daily.
Internet of Things Has Potential to Transform the Consumer Products Industry
The internet of things (IoT) is already beginning to change how consumers shop and how consumer and packaged goods (CPG) companies do business.
65% of U.S. TV HH have a connected TV
New consumer research from Leichtman Research Group, Inc. (LRG) finds that 65% of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device (like Roku, Apple TV, Chromecast, or Amazon Fire TV) — up from 44% in 2013, and 24% in 2010.