Digital

Even when it comes to communal TV experiences, second screens are highly likely to impinge upon viewing habits.

Last week, Group M released a report called “Interaction 2016”. In it, GroupM shares a laundry list of issues with digital media that we have been debating here at the Online Spin and elsewhere for a very long time. Group M shares global numbers it collected concerning ad blocking, fraud, viewability and a whole range of related issues. And with regards to the growing budget share of digital media, Group M questions “the effectiveness of these investments.”

Ad spending on original digital — both desktop and mobile — programming has more than doubled since 2014, and those budgets have come primarily out of television, according to findings of a survey of advertiser and agency executives released this morning by the Interactive Advertising Bureau (IAB).

Media  multitasking  competes  with  television  advertising  for  consumers’  attention,  but  may  also  facilitate immediate and measurable response to some advertisements. This paper explores whether and how tele-vision advertising influences online shopping.

igital expertise in security, as well as web and mobile development, were most in demand for executives in the US and Europe during Q4 2015, according to research. Within a few years, competency in analytics and big data will be a more crucial skill needed.

When it comes to technology, sometimes there is a world of difference between wanting something and actually needing something. In the case of smartphones, the devices’ ubiquity in terms of U.S. penetration of 82% and cross-platform functionality definitely put them in the latter category.

The hype around artificial intelligence (AI) is ramping up, especially as big tech companies like Amazon, Google, Facebook, IBM and Microsoft attempt to commercialize its use. Agencies are also starting to figure out how they can leverage AI to make their clients’ marketing and advertising efforts more effective. eMarketer’s Bryan Yeager spoke with Josh Sutton, global head of the artificial intelligence practice at Publicis.Sapient, to demystify how AI is used for marketing and what its future may hold.

GroupM published Interaction 2016, an annual report offering insights into digital advertising globally.

But is there value in advertising on VOD in conjunction with linear TV?

U.S. digital advertising revenues reached an all-time high of $59.6 billion in 2015, according to the full-year IAB Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 20 percent surge over the earlier record-breaking 2014 revenues of $49.5 billion – and represents the sixth year in a row of double-digit growth for the industry.

Experian Marketing Services released its 2016 Digital Marketer Report. The eighth annual study reveals the challenges, priorities and other key issues impacting marketers worldwide.

Technology continues to be on the fast track—from the advent of the connected cars to recent improvements in virtual reality gear. These changes are shifting consumer behavior and influencing how people experience video content.

It’s undeniable that Americans are spending more time watching digital video on their computers and smartphones, while spending less watching traditional TV.

Do you remember when digital budgets were considered “innovative”?  It wasn’t too long ago that the money spent in digital media was considered a test budget.  

Nearly half of US creative professionals say the creative process could be better, according to February 2016 research. Just 2% of respondents said it was already perfect.

The Interactive Advertising Bureau (IAB) eleased “Multiscreen Video Best Practices,” a research report created in partnership with Millward Brown Digital and Tremor Video, showing that 10-second mobile video ads have greater brand appeal and persuasion potential for Millennial audiences. In comparison, 30-second spots outrank their shorter brethren in those same categories among consumers age 35 – 54.

ESPN has appointed Freddy Rolón vice president and general manager of ESPN Deportes via television, online, print, radio and mobile.

Lynn started creating buzz for the launch of her initiative with a first hint of a SECRET using hashtag #SHHHwebcitygirls. 15-second videos generating 152K views from celebrities and influencers like Nacho, Giselle Blondet, María Marín, Gabriel Coronel, Lourdes del Río, Zuleyka Rivera, Ximena Cordoba, Orlando Segura, Erick Cuesta, Ingrid Hoffmann, J.Quiles, Gotay el Auténtiko, Los Pichy Boys, posted each day on social media helped evolve the promotional campaign that lead to the unveiling of #webcitygirlsSECRET: a New Bilingual Lifestyle Concept #BeNumberless (#SerSinNumero) an online movement.

Brands are now spending huge amounts on digital advertising, be it desktop or mobile, search, display or video. And yet Millward Brown’s Brand Lift Insights results suggest that many advertisers have still not really cracked the code when it comes to creating effective digital ads.

MH Media, a division of the Miami Herald Media Company (MHMC), announced the appointment of Michael Vinales as Hispanic Marketing Specialist.