Digital

Census Bureau statistics shows more American households own computers and use high-speed Internet than ever before. A collection of visualizations presents data from the Current Population Survey and American Community Survey.

The Interactive Advertising Bureau (IAB) has issued the first Primer for Publishers on Improving Ad Viewability, a document that outlines a range of tactics that publishers, big and small, have used to increase ad viewability, explaining how others can apply these concepts to their own businesses.

This report analyzes the current state of Hispanic digital journalism in the United States by studying online newspapers published in the country.  This research aims to identify Hispanic cybermedia and their characteristics by analyzing a series of general and specific  indicators.

The online ad business in 2016 is starting to look like the TV ad business in 1964.

The report discusses the challenge of using traditional reach and frequency measures in advertising campaigns, and how the application of validated impressions can provide a richer, more accurate view of these measures to drive advertising effectiveness.

Last month Tamara Barber from Simmons Research led an insightful webinar on Hispanic Teens in conjunction with AHAA.  The webinar highlighted some key differences between Hispanic and non-Hispanic teens and provided insights that give marketers important clues for connecting with the up and coming Hispanic teen segment.  By Captura Group

Entravision Communications Corporation launched an APP for El Show de Erazno y la Chokolata.  

This software-advertising company, headquartered in Silicon Valley, is offering a full suite of enterprise applications available to US Hispanic market.

Two things caught my eye last week here on Mediapost. One article summarized an ANA study suggesting that a growing number of marketers are taking programmatic in-house because… fraud and transparency: ). The other article stated that, according to research by Technology Business Research, of every dollar spent on programmatic only 40 cents reaches actual consumers!

Brands want viewers to engage with their video content, whether that means liking, sharing, or commenting. A step beyond that is when branded content inspires viewers to create their own content in response. Since it requires much more effort on the part of the viewer, this kind of engagement is much rarer.

Revolver Podcasts adds Carlos Ponce, Alfonso Aguilar and Ramon and Becky Sandoval to its programming line-up, all of which launch the week of March 7.

The report discusses how these top trends are driving new products and services, upending long-standing business models, and rewiring rules of customer engagement.

An industry association leader recently told me that the complexity of digital marketing was reaching the breaking point. Advertisers are questioning whether the added complexity is worth it, and asking for a fix. Is it really that complicated? If so, why?  

Millennials, the Holy Grail of current marketing, are dedicated Pinterest users.

If you are going to grow your brand you need to acquire new customers (and ideally reduce unnecessary churn).

“Serial,” a podcast from the creators of public radio’s “This American Life,” became widely popular after debuting in 2014. MailChimp sponsored the first season, not knowing it would garner a cult following. Podcast advertising makes up a small share of overall digital spending, but it is worth doing when well targeted. eMarketer’s Rebecca Chadwick spoke with Mark Book, vice president and director of social content for agency DigitasLBi, about how advertisers can take advantage of this channel.

Gooru announced its platform is now widely available as the first white label streaming service for companies who want to optimize their digital strategy by leveraging and monetizing digital video content.

Revolver in Spanish means to mix it up, which is exactly what former Univision executive and podcast market pioneer, Jack Hobbs, is doing with the launch of Revolver Podcasts. The multicultural-targeted, bi-lingual audio on-demand network offers listeners the ability to enjoy a variety of on-demand programs.

Univision Digital announced the launch of “Papás y Mamás,” a new bilingual parenting channel created in partnership with Ricky Martin’s popular parenting site, Piccolo Universe.

Clicks, views, posts, shares and visits have taken a back seat to acquisition, retention and revenue growth as core measures of customer experience and engagement success, reports the Chief Marketing Officer (CMO) Council.