Digital

This report explains why scoring high with omnichannel consumers requires finding a way to have conversations with real people—and how you can take steps toward acing digital marketing.

Yahoo! Inc. released results of a new online survey that shows a clear racial divide over how Americans feel about the effect of the Internet and social media on politics. While voters overwhelmingly feel that social media and the internet spread misinformation (83%), the findings show that minority voters are especially likely to feel technology has made the American political debate more representative.

The Atlantic and Univision Digital are building a Spanish-language version of The Atlantic’s award-winning digital publication, CityLab.com.

The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA’s AdChoices icon and ad marker in video ads, “DAA Ad Marker Implementation Guidelines for Video Ads.

There has always been a question mark around programmatic, and it ties in with another industrywide question.

After nearly a decade of steady economic growth, Colombia finds itself with an increasingly digital populace—and an ad industry that is only just beginning to catch up to it.

Known for their plugged-in nature, teens seem to be natural born multitaskers with the ability to text, talk, work, and walk simultaneously without crashing head first into a street pole.

After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point. Here’s how they can succeed.

Despite an internet penetration rate that lags behind nearly all its neighbors, Mexico still remains a major digital market due to the sheer size of its population.

With all the buzz surrounding Millennials, marketers should keep their eye on Latina moms. This influential demographic controls the majority of Hispanic purchasing power, is growing in numbers, and is looking for content that is tailored to them.  By Lee Vann / Captura Group

Internet ad revenues in the United States reached a landmark high of $27.5 billion in the first half of 2015, according to the IAB Internet Advertising Revenue

Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms, yet remain less receptive to digital ads, found AdReaction: Video Creative in a Digital World (AdReaction Video), a new report from Millward Brown that examines video use and creative response across screens and the impact for marketers.

Most US internet users have adopted emojis, at least enough to use them once in a while. According to August research, they help consumers communicate more easily and effectively—a potentially powerful insight for brands.

NBCUniversal Telemundo Enterprises’ Digital and Emerging Business division announced the launch of Co-Lab, a new social native strategic unit focused on engaging millennial audiences through social content and native video experiences.

Are there computers in the classroom? Does it matter? Students, Computers and Learning: Making the Connection examines how students’ access to and use of information and communication technology (ICT) devices has evolved in recent years, and explores how education systems and schools are integrating ICT into students’ learning experiences.

The majority of advertisers (78%) have already leveraged some form of advanced TV in their marketing efforts, according to “Advanced TV: Ad Buyer Perceptions,” a survey of 255 brand and agency decision-makers published by the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.

Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.

The visual web is many things to many people—and marketers. According to September 2015 polling, most US brand marketers can’t put just one definition to the term: It includes design, advertising and even anthropological phenomena. What is clear is that it’s important.

Univision Deportes in partnership with the NBA announced the launch of the official Spanish-language NBA digital destination – NBA.com/enebea.

Adolescence is a time of incredibly physical, social and emotional growth, and peer relationships – especially romantic ones – are a major social focus for many youth. Understanding the role social and digital media play in these romantic relationships is critical, given how deeply enmeshed these technology tools are in lives of American youth and how rapidly these platforms and devices change.