Digital

There were a lot of fits and starts, and mistakes were made in every era, leaving me to wonder, will the players leveraging YouTube learn from the mistakes of yesteryear to deliver value and reach an audience that has been traditionally nearly impossible to market to directly?

Although Generation Y has yet to make a major impact on the new car market, GfK believes that this age group’s interest in all things “tech” is going to be critical for the future of the connected car industry.

Consumers are dancing to the beat of Pandora. In an RBC Capital Markets study conducted in November 2014, 51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013. This put the music streaming platform in the top spot as it surpassed more traditional FM/AM radio as well as CDs.

Most consumers experience challenges using several new types of smart high tech devices, according to a new report from Accenture titled Engaging the Digital Consumer in the New Connected World.

The internet and cell phones have infiltrated every cranny of American workplaces, and digital technology has transformed vast numbers of American jobs. Work done in the most sophisticated scientific enterprises, entirely new technology businesses, the extensive array of knowledge and media endeavors, the places where crops are grown, the factory floor, and even mom-and-pop stores has been reshaped by new pathways to information and new avenues of selling goods and services. For most office workers now, life on the job means life online.

In digital advertising, marketers have traditionally relied on direct response advertising. But this is changing—brand marketing growth is outpacing direct response ad growth in the digital sphere.

The terms of citizenship and social life are rapidly changing in the digital age. No issue highlights this any better than privacy, always a fluid and context-situated concept and more so now as the boundary between being private and being public is shifting.

A recent study by Austin-based marketing, advertising and research firm Mando Rayo + Collective (MRC) in conjunction with EthniFacts and support from Kapor Center for Social Impact sheds light on the Latino experience at the South by Southwest Interactive Festival, calling for greater inclusion of Latinos into programming and panels at the Interactive portion of the annual event.

The Interactive Advertising Bureau (IAB) released the “State of Viewability Transaction 2015,” a position paper offering the digital media and advertising industries guidance on how to manage the shift of digital media’s “audience currency” to 100 percent viewability.

NBCUniversal rolled out Telemundo Now on Xbox One®from Microsoft, joining USA Now and Syfy Now.

AP&P Solutions announced the appointment of Mike Cano as President.

Collaboration, optimization, guarantees, and benchmarks are not simply industry buzz words. They are the building blocks of a successful digital brand advertising campaign. Any member of the digital ecosystem can benefit from these elements and collectively break down barriers to digital advertising growth.

Consumers are voting at an accelerated rate for brands that enable customization.

Internet users say digital tech makes them better informed than 5 years ago.  Rather than crushing them with too much information and making it hard to find useful material, most Americans say the internet and cell phones have brought benefits in learning, sharing and diversifying the flow of information into their lives.

Almost a quarter of video ad impressions and more than half of third party sourced traffic is fraudulent, according to the ANA (Association of National Advertisers) and online fraud detection firm White Ops’ study of bot fraud in the digital advertising industry.

Media sales veteran Rosy Marin will depart her post as Chief Revenue Officer at Pulpo Media, ten months after assuming the post.

Taking advantage of digital trends can give consumer packaged goods (CPG) companies the edge they need to appeal to consumers’ desires to have relevant, real-time and one-on-one interactions with your brands.

Advertising budgets are shifting to a multi-screen campaign approach as consumers move across more screens. As a result digital brand advertising growth is accelerating. However, the lack of relevant digital metrics threatens to halt its continued growth. Screen-agnostic metrics are critical for marketers to evaluate and optimize their campaigns for success.

The proliferation of e-commerce and digital expansion has caused many industries to adjust dramatically to the changing landscape of consumer buying habits. Consumer goods companies are now experiencing the same shift.